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By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.

American rapper and singer Travis Scott and his beverage venture CACTI Agave Spiked Seltzer invited fans on an epic nationwide hunt for 100 signed cans of CACTI that unlocked two tickets to the sold-out 2021 Astroworld Festival headlined by the Diamond Certified artist.

Lipton Iced Tea teamed up with multi-award-winning music artist T-Pain in a digital content series called “Have Some Tea with Cousin T.” 

Dos Equis welcomed the return of college football with even more reasons to jump up, high-five and cheer every week by giving fans a “Dos of game day.” 

Flying Cauldron, the non-alcohol butterscotch beer from Reed’s Inc., celebrated the birthday (July 31) of everyone’s favorite wizard — Harry Potter — with its new Flying Cauldron 16-ounce can and a big giveaway. 

As football season gets underway, Skrewball Peanut Butter Whiskey has inked a deal as the “Official Whiskey of the Buffalo Bills.” 

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, launched Pepsi Trash Talk, an interactive sustainability platform aimed at teaching consumers the ins and outs of recycling, with the help of an all-star lineup of trash talking NFL athletes. A series of mini public service announcements (PSAs) feature pro players in all their competitive glory ― taking the trash talk from the field to the recycling bin.

Jamba is bringing back its fan-favorite Pumpkin Smash Smoothie and serving it up in two crave-worthy ways: Classic and Plant-Based.

The new campaign, Join Mionetto. More than just a Prosecco., connects Mionetta Prosecco to consumers worldwide. 

Spoto Family Wines announced a partnership with Robin Zander, American singer, songwriter and rhythm guitarist best known as the lead singer for the iconic rock band Cheap Trick.