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MarketingCarbonated Soft Drinks

Flying Cauldron unveils can packaging, giveaway

Flying Cauldron
September 16, 2021

Flying Cauldron, the non-alcohol butterscotch beer from Reed’s Inc., celebrated the birthday (July 31) of everyone’s favorite wizard — Harry Potter — with its new Flying Cauldron 16-ounce can and a big giveaway. Previously only available in a glass bottle, Flying Cauldron debuted the 16-ounce aluminum cans, available exclusively online through the Flying Cauldron Web Store, and soon to be on Amazon. The brand also hosted a sweepstakes where consumers entered to be the winner of a year’s worth of the canned butterscotch cream soda. “Flying Cauldron fans have been asking for a canned format, and what a better way to launch then on our favorite wizard’s birthday,” said Lindsay Martin, vice president of marketing at Reed’s Inc., in a statement. “With more in each container, and now easier to ship via eCommerce, our consumers can get, share and enjoy this magical butterscotch cream soda even easier.” 

KEYWORDS: Carbonated Soft Drinks (CSD) Sales sweepstakes

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