Marketing - Articles - Page 22

Beverage Beat

Beverage-makers turn to solar and more in name of sustainability

Sonoma County Winegrowers, Sonoma County Vintners host virtual forum on Earth Day

April 19, 2021

The beverage market is “seeing the light” on how to amplify sustainable operations, including adoption of solar technology.

Sparkling Ice, Gabby Douglas team up for Cheers to Heroes campaign

2nd annual event celebrates, rewards everyday heroes

April 6, 2021

Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.

TAZO, SZA partner to support climate justice

April 2, 2021

In partnership with Top Dawg Entertainment recording artist and singer-songwriter SZA, and nonprofit organization American Forests, TAZO announced its commitment in the fight for climate justice.

HALO welcomes Andy Murray as brand ambassador, investor

April 1, 2021

Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor.

Monster Energy named official energy drink of BIG3

BIG3 players, coaches will be featured in Monster Energy POS promotions

March 31, 2021

BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league.

Ménage à Trois releases Sweet Collection

Collection is first new line from brand since sparkling collection debuted in 2014

March 30, 2021

Ménage à Trois announced the Sweet Collection, a new lineup of sweet, semi-sparkling California wines.

Beverage Beat

Study shows coffee preferences shine light on consumer demographics

Nearly quarter of coffee drinkers would give up social media over coffee

Jessica Jacobsen

March 19, 2021

Conducted by One Poll on behalf of Califia Farms, a recent study of 2,000 American coffee drinkers compared the lifestyles of hot coffee and cold coffee drinkers ― highlighting that the type of coffee tells a lot about consumer demographics.

Between Drinks

Regular sleep important for better health

Natural, sleep-restoring beverages, supplements promote restorative sleep

Barbara Harfmann

March 16, 2021

To fuel up for busy days, at least seven to nine hours of sleep is recommend each night. Several companies are releasing products to help consumers achieve restful sleep.

Dos Equis official sponsor of 3X3U National Championship during March Madness

Mexican import beer drives sales through store promotions

March 11, 2021

Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.

Bacardi reports gin is No. 1 spirit, tequila trending high

47% of consumers globally seek out no/low ABV

March 10, 2021

From the rise of the "home premise" to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year.