STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can't follow all summer long.
Winners will receive the ultimate weekend in the backcountry, featuring rugged adventure ― including ATV riding, zip lining, axe throwing, fly fishing, horseback riding and white-water rafting ― followed by STILLHOUSE tastings, good food and a fire to cap off evenings under the stars. To enter to win simply visit www.stillhouse.com/UnbreakableChallenge. Consumers also will have the opportunity to improve their chances to win, gaining more entries, by participating in a series of Summer Challenges:
Packed Up and Ready to Go: Show how you road trip with STILLHOUSE.
Made of Metal? Show Us: Show how your can goes the distance and keeps on pouring.
Tweak Don't Toss: Embrace your DIY spirit and show what your can is made of (or what you can make with your can). There's nothing you can't do with a little imagination (and power tools).
Get Your Can Out There: Take good times where glass can't follow. Find the highest peak in your hometown and snap a photo of your can (and the view).
Beginning June 28, consumers can upload photos and post using the hashtag #UnbreakableChallenge. Two winners will be rewarded with the Ultimate Weekend Adventure in Hill Country, Texas, over Labor Day Weekend, Sept. 3-5, or Wolcott, Colo., from Sept. 10-12. According to the Outdoor Foundation, 8.1 million more Americans went hiking in 2020 compared with 2019, 7.9 million more went camping and 3.4 million more participated in freshwater fishing.
“Americans are spending more time outside than ever before with renewed appreciation. As we kick-off a summer of escapades and holiday weekends, we want to invite the millions of consumers who camped or hiked for the first time in 2020 into the unbreakable nation the only way we know how,” said Jennifer Pisciotta, global vice president marketing for acceleration brands at Bacardi, in a statement. “And that is to inspire more exploration outside, encouraging those to break out of the confines of modern life, creating their own adventures. The impetus for this program was to then further reward enthusiasts with an unforgettable experience hosted by STILLHOUSE.”
Known for its unbreakable spirit, STILLHOUSE wants people to live by their own rules. That is why this summer, the brand is encouraging outdoor adventurers to grab their wrenches, paddles, rods, hiking boots ― or whatever it is that gets them adventuring ― to get off-road and off-schedule.
“Our pioneering steel cans are an invitation to take them to all those amazing places you wouldn't think of taking a glass,” Pisciotta said. “And our spirits are meant to be enjoyed as a reward to living your best life out of the recliner.”