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Home » Topics » Marketing

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Smirnoff

Smirnoff puzzle gifts hide surprise, special offer

Fans who complete puzzle met with hidden image, Drizly coupon
February 9, 2021

Smirnoff launched a series of giftable holiday puzzles featuring a hidden image that was revealed with puzzle completion, along with a coupon to order Smirnoff. 


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Jane Walker

Jane Walked First Women campaign marks milestones

Progress for women leadership celebrated via brand/publications
February 8, 2021

Jane Walker’s First Women campaign puts women’s accomplishments in the spotlight, calling others to do the same and providing appreciated funding to their endeavors.


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Bud Light Buc's Super Bowl Bottle

Bud Light celebrates Tampa Bay Buccaneers’ Super Bowl LV win

Beer brand debuts ‘Real Men of Genius’ anthem, variety pack
February 8, 2021

In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.


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Bolthouse Farms

Bolthouse Farms campaign, funny ‘naked’ stories unite

Fans share best stories for chance at winning Bolthouse Farms prizes
February 5, 2021

To keep humor light, Bolthouse Farms launched a “Don’t Get Caught Naked” campaign to encourage fans to share their funny stories in exchange for Bolthouse Farms prizes and SWAG.


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Buchanans

Buchanan’s Whisky, Buddy System MIA launch community fridges to combat hunger

Public, fully stocked fridges free for community members in need
February 4, 2021

In an effort to fight hunger, Buchanan Whiskey and Buddy System MIA teamed up to launch full-stocked community fridges from which anyone can take what they truly need for sustenance.  


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Inauguration Day beers

Atlas Brew Works limited-edition beers honor President Joe Biden, Vice President Kamala Harris

Craft beers sold out within hours of release
February 2, 2021

Ahead of Inauguration Day on Jan. 20, Atlas Brew Works rolled out two limited-edition craft beers to honor President-elect Joe Biden and Vice President-elect Kamala Harris, which sold out within hours, the company said.


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Sokol Blosser Winery

Sokol Blosser Winery celebrates 50th Anniversary

Year-long celebration features new labeling design for Pinot Noir, anniversary flights
February 1, 2021

Founded in 1971 by Bill and Susan Sokol Blosser, Sokol Blosser Winery is celebrating 50 years of growing grapes and making signature Willamette Valley wines.  


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Paulaner

Paulaner USA launches sweepstakes for VIP trip to Munich, Germany

Salvator Double Bock star of Salvatorest bier festival
January 29, 2021

Invented by German monks more than 375 years ago, Salvator Double Bock imparts a distinctively bold, robust flavor best paired with hearty meals.


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49ers and Peet's Coffee

Peets Coffee, San Francisco 49ers release Faithful Blend

All-star coffee, football team bring la pura vida with acidity, sweetness
January 8, 2021

Bay area favorites Peet’s Coffee and the San Francisco 49ers teamed up to celebrate their faithful fans with a new limited-edition coffee blend, Faithful. Crafted by Peet’s, the Faithful Blend  embodies the same confidence, strength and spirit the team has when on the field.


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iPourIt

iPourIt earns Series B funding to advance next-generation technology

Self-pour system designed for sampling beers, wines
January 7, 2021

iPourIt, a beverage dispensing technology, uses RFID-activated screens and taps that allow users to pour on their own and serve as little or as much as they please, sampling beers, seltzers, wines and more, the company says.  


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
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Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

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