Ménage à Trois announced the Sweet Collection, a new lineup of sweet, semi-sparkling California wines. The collection ― launching with Dolce Sweet Red Blend and Moscato Sweet White Blend ― is the first new line from the brand since the sparkling collection debuted in 2014. These 9.5 percent alcohol-by-volume (ABV) wines are inspired by consumer desire, and now are available nationwide for a suggested retail price of $15. Consumer support for the collection was validated with research showing strong interest in a sweeter offering from the indulgent wine brand. The lineup's launch sees support from Sweet Utopia, a vibrant and energizing campaign reflective of a younger and more diverse audience. This creative campaign depicting a captivating wine experience is expected to garner 35 million digital impressions within its first six months, complementing the more than 200 million impressions that the brand's TV campaign secured during the holiday season, it says.
Ménage à Trois releases Sweet Collection
Collection is first new line from brand since sparkling collection debuted in 2014
March 30, 2021