Commercial debuts Thanksgiving Day with exclusive merchandise, digital ‘Holiday Village’
November 23, 2022
The North American Divisions of Purchase, N.Y.-based PepsiCo announced teaming up to launch its Share More Joy campaign, featuring a new holiday commercial: “Melt.” The commercial, which will debut on Thanksgiving Day, marks the first national holiday commercial collaboration between Frito-Lay and PepsiCo Beverages.
Campaign encourages consumers to ‘be wildly responsible’ during the holiday season
November 21, 2022
London-based Diageo plc, and its vodka brand Smirnoff, announced the launch of a new global campaign, Drops of Advice, which encourages people to drink responsibly during the holidays while also enjoying the best of the season’s festivities, it says. The campaign will consist of six engaging digital animations, stills from the animations as print options and pop-up “Be Wildly Responsible” bars across the world.
Tea brand, TV channel set to celebrate film release with limited-edition Merry Mint iced tea
November 15, 2022
Pure Leaf Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, announced a partnership with the Hallmark Channel to bring the brand’s “No is Beautiful” campaign message to movie-lovers through a new holiday film “Christmas Class Reunion.” Merry Mint, a limited-edition, mint-flavored Pure Leaf Iced Tea, will simultaneously launch through a social media giveaway for consumers to enjoy while watching the film.
As one of the fastest growing social media platforms, TikTok has become most popular in the U.S. for finding products to buy, providing an opportunity for beverage brands to engage with consumers across a variety of age demographics.
New Boozy Baked Apple Pies’ set to release for Thanksgiving
November 2, 2022
Walden, N.Y.-based Angry Orchard, a cider brand of The Boston Beer Co., is teaming up with Brooklyn-based pie shop Four & Twenty Blackbirds to launch its limited-edition Boozy Baked Apple Pies made with Angry Orchard’s most recent cider innovation: Natural Baked Apple Pie Style Hard Cider.
Whisky brand celebrates the hospitality industry with a $25,000 donation for food and beverage workers
October 26, 2022
Crown Royal, a brand of Diageo North America, New York, announced the continuation of its multi-year NFL partnership, which includes the "Kick off with Crown Royal” campaign by dedicating $25,000 from the Crown Royal Generosity Fund to the Southern Smoke Foundation, an organization created to take care of food and beverages workers who need it most.
America’s fast-growing Irish Whiskey announces national search for a Professional Partier
October 4, 2022
Antrim County, Ireland-based Proper No. Twelve, founded by multiple weight MMA champion Conor McGregor, announced its national search to join the team as a Professional Partier. McGregor now is actively seeking candidates to ﬁll this new position with the whiskey brand to work, arguably, the coolest job for the most dynamic boss out there, the company says.