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Home » Topics » Marketing

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Rockstar_FuelYourDrive.png

Rockstar Energy to give away $50,000 to fuel Memorial Day travels

First 1,000 participants in ‘Fuel Your Drive’ promotion will receive up to $50 cash back
May 23, 2023

Rockstar Energy, a brand of Purchase, N.Y.-based PepsiCo, announced that starting this weekend, the brand wants to “Fuel Your Drive” by giving away $50,000 to help summer travelers across the country get cash back at the pump and stay energized to get to their next destination. In addition to the Memorial Day weekend giveaway, to keep consumers fueled up and energized all summer long, Rockstar Energy will reward travelers with up to $5 cash back when they buy two products now through Labor Day, it says.


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Pepsi announces Muévelo con Pepsi Latin fusion dance master class

Carbonated soft drink brand marks occasion with specialty packaging
April 27, 2023

Just in time for International Dance Day on April 29, Pepsi invites fans of Latin music to meet in the metaverse for the first-ever Muévelo con Pepsi Latin fusion dance master class led by celebrity creative director, choreographer and actor Beau Casper Smart, and featuring some of today’s most popular Latin music genres. 


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Fawn Weaver pays homage to U.S. military with cross-country tour

Uncle Nearest Premium Whiskey’s CEO and founder visiting military bases nationwide
April 7, 2023

Uncle Nearest Premium Whiskey, Shelbyville Tenn., announced its CEO and Founder Fawn Weaver's 2023 CEO tour: Thank You for Your Service. Thank You for Your Support. This year’s CEO Thank You Tour is a heartfelt journey across America, as Weaver will visit military bases nationwide to express her gratitude to one of the brand’s most supportive communities, the company says.


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Princess Cruises appoints Lavazza as Official Coffee Partner

New partnership brings premium Italian coffee brand to all Princess ships
March 28, 2023

Santa Clarita, Calif.-based Princess Cruises announced Lavazza, Turin, Italy, now is the line’s Official Coffee Partner. Lavazza offerings will begin rolling out on Princess ships throughout the spring and guests can expect to partake on the brand’s array of hot coffee options and ready-to-drink cans. The two brands also will collaborate on upcoming marketing campaigns, promotions and exclusive events.


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Essentia Water, Millie Bobby Brown announce partnership

Brown featured in brand’s latest ‘Stop for Nothing’ campaign series
March 7, 2023

Essentia Water announced a new partnership with Emmy-nominated actor and producer Millie Bobby Brown. Brown will be featured in an upcoming installment of Essentia's “Stop for Nothing” campaign series, which highlights how she balances her many roles by taking a moment to hydrate and recenter.


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PEPSI x PEEPS returns, unveiling the limited-time marshmallow cola now on shelves nationwide

Fans can unlock prizes through augmented reality egg hunt experience
February 15, 2023

Just in time for spring, Purchase, N.Y.-based PepsiCo, in partnership with Just Born Quality Confections, Bethlehem, Pa., announced its bringing back PEPSI x PEEPS, available now nationwide. Consumers can usher in spring with the one-of-a-kind treat, available for a limited time only, it says.


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Snapple launches fAIct Generator to put fact writing in fans’ hands

AI tool is powered by technology from ChatGPT creator OpenAI
February 13, 2023

Snapple, a brand of Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced the launch of the Snapple fAIct Generator — an AI-powered tool that makes it easy to create facts about any topic— celebrating 20-years of Snapple Real Facts, facts found under every Snapple bottle cap.


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Whipshots, Dr. Ruth team up for Valentine’s Day campaign

New campaign features tips from the world-renowned sex therapist
February 8, 2023

Starco Brands announced that Whipshots, an innovative vodka-infused whipped cream, has teamed up with veteran sex expert Dr. Ruth Westheimer to release a multi-video creative campaign titled “Shots of Pleasure.”


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Rémy Martin debuts Super Bowl ad tease featuring Serena Williams

Cognac brand, Williams team up for ‘Inch By Inch’ Super Bowl spot
February 6, 2023

Rémy Martin, a brand of Rémy Cointreau, Paris, announced that global tennis superstar and cultural icon Serena Williams will star in its first-ever Super Bowl ad for Cognac House, Rémy Martin. This year’s campaign marks Rémy Cointreau’s continued investment in the biggest game of the year for the third year in a row, and the first time on a national scale, the company notes. Super Bowl LVII also marks the first time in history that Rémy Martin is making an appearance at the Super Bowl.


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Drizly, Gopuff join forces for on-demand alcohol delivery

Collaboration brings beverage alcohol delivery from Gopuff to the Drizly marketplace
January 31, 2023

Boston-based Drizly, an Uber company, and Gopuff, Philadelphia, announced a partnership to provide immediate, on-demand delivery of drinks to adults of legal drinking age. This new collaboration brings the full Gopuff Liquor & More assortment of beer, wine and spirits to Drizly’s beverage alcohol eCommerce shop, while also expanding the number of BevMo! and Liquor Barn stores on the platform.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 5, 2025

Heat-Resistant Molds 101: Fundamentals and Prevention Strategies for Better Beverage Quality

Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

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