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Beverage NewsMarketingWine & Spirits

Doritos, Empirical launch ‘Nacho Cheese Spirit’

Limited-release brings nacho cheese flavor to the spirit aisle

By Staff Beverage Industry
Doritos_NachoCheese_Spirit.png

(Image courtesy of Doritos)

December 12, 2023

Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit. 

This limited-release offers a multi-sensorial beverage experience that smells and tastes just like the real thing — bringing the Doritos Nacho Cheese Chips flavor into the spirits aisle, the company says.

“Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences,” said Tina Mahal, senior vice president of marketing for Frito-Lay North America, in a statement. “We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle.”

The partnership marks a first-of-its-kind innovation for both brands, bringing a truly new experience, the company notes. To create the flavor, the many flavor layers of Doritos Nacho Cheese are extracted through Empirical’s innovative production process, using real Doritos chips and retaining their essence through vacuum distillation, it says. Unlike traditional distillation methods, vacuum distillation operates at lower temperatures, preserving the full spectrum of flavors derived from Doritos, it adds.

“Empirical is an ‘uncategorized’ spirits company, so it allows us the freedom to experiment with really interesting flavors and not have to be stuck in a gin box or tequila box or whiskey box,” said Lars Williams, chef/distiller and CEO of Empirical, in a statement. “And we can take something that has a unique and amazing flavor, like Doritos, and evolve it into something completely new.”

Limited-edition bottles of Empirical x Doritos Nacho Cheese Spirit will be available next month for a suggested retail price of $65 (42% ABV, 750-ml) online and in select New York and California markets. 

Pre-orders begin Dec. 13, at doritos.x.empirical.co. 


KEYWORDS: collaboration limited-edition PepsiCo spirits

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