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Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.

From now through Feb. 28, Louisville, Ky.-based Parrot Bay Rum is offering fans the chance to win a trip for two, or a “bae-cation.” Three winners, along with their baes, will win a tropical-inspired vacation, valued at $5,000.

Los Angeles-based HOP WTR, a non-alcohol beverage company, announced its commitment to helping fans ditch the booze this January with the launch of the HOP LOCKR. With more people choosing to take part in “Dry January” each year, the HOP LOCKR will keep temptation at bay by keeping booze locked up until Feb. 1, so those participating can achieve their “Dry January” goals, the company says. 

Fort Lauderdale, Fla.-based Cann-Ade Corp., producer of Cann-Ade, a USDA Organic cannabis-infused beverage brand, announced the launch of its Regulation Crowdfunding offering on the StartEngine equity crowdfunding platform.

SKYY Vodka, a brand of Campari Group, Sesto San Giovanni, Italy, announced its “SKYY Says I Do” campaign in partnership with NYC Pride, as an extension of the vodka brand’s ongoing support of marriage equality and the LGBTQIA+ community. The campaign will cover the costs of wedding ceremonies for 100 couples nationwide through a digital sweepstakes hosted on Instagram in celebration of marriage equality. 

Inspired by the upcoming film “Glass Onion: A Knives Out Mystery,” White Claw Hard Seltzer and Netflix teamed up to create a limited-edition murder mystery game: Crack the CLAW. Much like Glass Onion, the dangerously fun game mirrors a good old-fashion whodunit: you can lie and deceive as a murderer, or channel your Benoit Blanc to uncover the murderers among you.

Corona Extra, a brand of Constellation Brands, Victor, N.Y., is bringing Feliz Navidad festivities directly to consumers in augmented reality with its O’Tannenpalm’s Tree Lot. The immersive and interactive experience transports fans into a Corona-themed winter wonderland full of surprising interactive experiences, helping infuse their homes with “La Vida Más Fina” all season long, it says.

A “Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season, it says.

With the holiday season in full swing, Purchase, N.Y.-based PepsiCo unveiled its new holiday campaign featuring Lindsay Lohan and Santa inviting fans to try a surprising and naughty new twist on an old tradition with the introduction of Pilk and Cookies.

Crown Royal is removing the physical barriers of their iconic bag-packing program that may stand in the way of amazing acts of generosity and allowing people to digitally honor those most generous as part of "That Deserves A Crown,” it says. The digital collectible does not require participants to have a digital wallet, it notes.