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Home » Topics » Marketing

Marketing
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PepsiCo donation to help tackle food insecurity at HBCU campuses

Five HBCUs set to receive $50,000 each
Staff Beverage Industry
November 2, 2023

Purchase, N.Y.-based PepsiCo, in its ongoing effort to support and elevate Historically Black Colleges and Universities (HBCU), announced it’s donating $250,000 in grants towards tackling food insecurity at HBCU campuses.


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Martha Stewart, Pure Leaf partner for DDIY campaign

DIY queen shows hobbies consumers can do by skipping homebrewing iced tea
Staff Beverage Industry
October 27, 2023

Pure Leaf and the queen of “Do It Yourself,” Martha Stewart, are encouraging tea drinkers everywhere to ditch their home batch and leave it to Pure Leaf the next time they crave iced tea in their latest campaign. In addition to showcasing the possibilities you can unlock when you skip the homebrewing and leave it to Pure Leaf, the brand also is challenging tea DIYers across the country to put Pure Leaf to the homebrewed flavor taste test with a national giveaway, it says.


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Harpoon Brewery releases Golden Can as part of Spread Holiday Cheer giveaway

October 27, 2023

Harpoon Brewery announced the launch of its Spread Holiday Cheer giveaway. Golden cans are hidden in limited edition, Golden Can 12-packs of Harpoon IPA that are hitting the shelves now. 


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Coffee mate, Nestlé ABUELITA bring back Mexican hot chocolate flavor

Limited-edition release available through sweepstakes-only for Día de los Muertos
Staff Beverage Industry
October 19, 2023

Coffee mate announced the brand’s ABUELITA Mexican Hot Chocolate Flavored Creamer is coming back for a limited time-only to celebrate Día de los Muertos.


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Essentia Water official alkaline water of Brooklyn Nets

Bottled water brand, NBA team to collaborate on activations in coming months
Staff Beverage Industry
October 18, 2023

Essentia Water, an ionized alkaline water, is now the Official Alkaline Water of the Brooklyn Nets. This partnership, the brand’s first with an NBA team, begins with the 2023-24 NBA season and promises to keep Nets players and Barclays Center attendees hydrated and resilient with ionized alkaline water for years to come.


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Coca-Cola, local pizzerias team up for Toss In, Take Out campaign

Campaign celebrates expansion of carbonated soft drink brand’s 100% rPET bottle
Staff Beverage Industry
October 18, 2023

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., has teamed up with local pizzerias across the United States to launch Toss In, Take Out, a traveling restaurant takeover to serve up slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle. Available now in 11 major U.S. markets, Toss In, Take Out will be celebrating the expansion of 100% recycled plastic bottles through takeovers of consumers’ favorite pizza spots in New York City, Atlanta and Chicago. 


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Franzia unveils Chillable Red Box and Red Cup costumes for Halloween

Staff Beverage Industry
October 10, 2023

Ripon, Calif.-based Franzia Wines, a brand of the Wine Group, launched its Chillable Red Box costume and Red Cup costume to roll up to any Halloween party in style, it says.


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Digital Marketing Solutions

Marketing enters its digital renaissance

Creator partnerships, auditing vital for social media marketing
Jessica Jacobsen
Jessica Jacobsen
October 9, 2023

Marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. To take full advantage of digital’s potential, experts highlight the importance of auditing social platforms and employing content creators for collaborations.


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Rockstar Energy, MTN DEW and Doritos join forces with Xbox

Consumers have chance to acquire gaming rewards with specially marked products
Staff Beverage Industry
October 6, 2023

Purchase, N.Y.-based PepsiCo and Microsoft’s Xbox, Redmond, Wash., have joined forces to reward fans for the sipping, snacking and gaming they already do.


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Kung Fu Tea, Spirit Halloween team up for costume, drink collaboration

Limited-edition beverage available through Halloween
September 18, 2023

New York-based Kung Fu Tea (KFT) and Spirit Halloween, Egg Harbor Township, N.J., are joining forces to serve up new treats this Halloween season. The collaboration includes five exclusive costumes and a new, limited-time beverage inspired by all things Spirit, so consumers can fuel up and go code orange all October with a beverage that isn't just pumpkin spice, the companies say.


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