Sparkling water brand debuts Apple Cider, brings back Cranberry Frost flavor
October 28, 2021
This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving.
Guide chronicles the role bars have played in LGBTQ+ history
October 27, 2021
In celebration of LGBTQ+ History Month, Miller Lite, a brand of Chicago-based Molson Coors Beverage Co., is partnering with historian Eric Cervini for the release of “Beers and Queer History,” a brief history guide detailing how bars and bar culture have played a crucial role in empowering the community to live authentically and freely, the company says.
Traveling tour set to host pop-up tastings and exclusive giveaways
October 21, 2021
INDOGGO Gin, a spirits brand developed by multi-faceted entertainer and hip-hop legend Snoop Dogg, in partnership with Princeton, Minn.-based Prestige Beverage Group and Trusted Spirits, New York, announced its first nationwide bus tour across the United States.
California vintner aims to cultivate ultimate 2021 Friendsgiving
October 19, 2021
Hopland, Calif.-based Fetzer announced its Thanksgiving campaign ahead of its key selling period. Developed with media agency Cutwater, Here's to #Friendsgiving offers a 2021 take on Fetzer's traditional Thanksgiving campaigns, as America's most diverse generation yet comes to the table with new ways to connect and with new favorite foods, the company says.
Initiative aims to bring people together in support of teachers, school staff and children
October 18, 2021
Middleborough, Mass.-based, agricultural cooperative Ocean Spray, in partnership with actor, director and cookbook author Jesse Tyler Ferguson, launched the hashtag #BetterTogether initiative in support of the national campaign No Kid Hungry.
For each #ZenPose, ZenWTR will donate to ocean conservation charities
October 11, 2021
ZenWTR, Los Angeles, celebrated International Coastal Cleanup Day with the launch of its #ZenPose social media campaign. The social media campaign encourages consumers to take to Instagram or TikTok and share a photo, GIF, Reel or video striking a yoga pose with ZenWTR and using the hashtag #ZenPose.
Soft drink available through #PepsiSingToScore Sweepstakes on Twitter, Tik Tok
October 8, 2021
Pepsi, a brand of PepsiCo, Purchase, N.Y., is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack. The limited-edition product is only available through the hashtag #PepsiSingToScore program. Pepsi x Cracker Jack follows the release of other limited-edition flavors including PEPSI x PEEPS, Pepsi Apple Pie and more.
By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.
American rapper and singer Travis Scott and his beverage venture CACTI Agave Spiked Seltzer invited fans on an epic nationwide hunt for 100 signed cans of CACTI that unlocked two tickets to the sold-out 2021 Astroworld Festival headlined by the Diamond Certified artist.