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Home » Topics » Marketing

Marketing
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The Bear Stella Artois.jpg

Stella Artois, ‘The Bear’ collaborate for shows 3rd season

Partnership comes to life throughout summer
Staff Beverage Industry
June 25, 2024

The highly anticipated Season 3 of FX’s “The Bear” is just days away, and Stella Artois is returning for its starring role at the dining table.


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Just Ice Tea Tea Marks The Spot.jpg

JUST ICE Tea connects with consumers with Tea Marks the Spot

Summer campaign features pop-up locations across US
Staff Beverage Industry
June 18, 2024

In conjunction with National Iced Tea Month, Bethesda, Md.-based JUST ICE Tea announced its summer campaign: Tea Marks the Spot. 


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Paige DeSorbo Malibu.png

Malibu enlists Paige DeSorbo for ‘Vacation You’ campaign

Summer campaign offers no-travel-needed experiences and offerings
Staff Beverage Industry
June 6, 2024

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 


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Zen WTR Travis Kelce.png

ZenWTR, Travis Kelce launch Find Yours campaign

Diverse array of ambassadors join Kelce to amplify campaign message
Staff Beverage Industry
May 21, 2024

Los Angeles-based ZenWTR, renowned for its premium vapor distilled alkaline water, and Travis Kelce, three-time Super Bowl champion, have joined forces to unveil a new national campaign: Find Yours.


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Kathy Hilton Smirnoff ICE Smash Tea.png

Smirnoff ICE, Kathy Hilton toast to new Smirnoff ICE SMASH Tea

New SMASH Tea flavors available in two varieties, Peach and Lemon
Staff Beverage Industry
May 13, 2024

On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.


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Snoop Dogg Arizona Bowl.png

Gin & Juice By Dre and Snoop partner with Arizona Bowl

Agreement marks first alcohol partner as presenting sponsor in an NCAA Bowl Game
Staff Beverage Industry
May 7, 2024

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 


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AI, AR concept image

Artificial Intelligence set to transform beverage industry

Augmented reality delivers immersive product experiences
Sabetta-Lauren.jpg
Lauren Sabetta
May 7, 2024

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 


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Waterloo Water Guy Fieri.png

Waterloo Sparkling Water, Guy Fieri introduce new mocktail flavors

New summer offerings available for a limited time only
Staff Beverage Industry
May 3, 2024

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 


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Fireball Hot Lids.png

Fireball unveils ‘Hot Lids’ ahead of Kentucky Derby

Brand relaunches Small Batch Dragon Reserve to celebrate horse racing’s biggest event
Staff Beverage Industry
April 22, 2024

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.


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Grab Life By The Claw.jpg

White Claw campaign challenges consumers to make more meaningful connections

‘Grab Life By The Claw’ ad campaign live across multiple channels
Staff Beverage Industry
April 10, 2024

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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