Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults. 

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”

Officially turning 20 years old, MTN DEW BAJA BLAST is giving fans what they deserve: a full year of MTN DEW BAJA BLAST celebrations and the chance to buy the variety not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.

Athletic Brewing Co., Milford, Conn. and San Diego, is inviting drinkers to “Give Dry a Try” this January by offering an easy way to track the days they don't consume alcohol.

Ahead of Super Bowl LVIII weekend in Las Vegas, football fans will have an opportunity to bowl with current NFL players and NFL Legends to support community football players across the country at the Super Bowl Bowling Classic sponsored by Pepsi.

Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit. 

Angry Orchard, a brand of Boston-based Boston Beer Co., is righting the gifting wrongs this holiday season by launching The Angry Swap, it says.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced that as an extension to the Keep It Light campaign, it will help fans to literally “keep it light” this holiday season by covering the utility bills for festive holiday light enthusiasts through its Truly Keep It Light Holiday Edition contest. 

Miller Lite is putting a festive new twist on Miller Time with a jaw-dropping accessory for the beer lover on your list: the Miller Lite Beercracker, offering a new way to crack open Miller Lite cans and bottles this winter.

Jones Soda Co., Seattle, announced its expansion into the pet category with the launch of Jones Craft Dog Soda. Uniquely formulated for canines in collaboration with veterinarians and dog owners, new Jones Craft Dog Soda combines all-natural human-grade ingredients in flavors that dogs love, it says.