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Drizly_Gopuff.png

Drizly, Gopuff join forces for on-demand alcohol delivery

Collaboration brings beverage alcohol delivery from Gopuff to the Drizly marketplace
January 31, 2023

Boston-based Drizly, an Uber company, and Gopuff, Philadelphia, announced a partnership to provide immediate, on-demand delivery of drinks to adults of legal drinking age. This new collaboration brings the full Gopuff Liquor & More assortment of beer, wine and spirits to Drizly’s beverage alcohol eCommerce shop, while also expanding the number of BevMo! and Liquor Barn stores on the platform.


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Molson Coors, DraftKings unveil ‘High Stakes’ ad for Super Bowl LVII

Fans can enter for a chance to win from a $500,000 prize pool
January 30, 2023

Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.


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Take a ‘Bae-Cation’ with Parrot Bay Rum

Rum company offering fans a chance to win trip for two
January 27, 2023

From now through Feb. 28, Louisville, Ky.-based Parrot Bay Rum is offering fans the chance to win a trip for two, or a “bae-cation.” Three winners, along with their baes, will win a tropical-inspired vacation, valued at $5,000.


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HOP WTR unveils HOP LOCKR for ‘Dry January’

HOP LOCKR keeps alcohol drinks under ‘lock and key’ until February 1st
December 21, 2022

Los Angeles-based HOP WTR, a non-alcohol beverage company, announced its commitment to helping fans ditch the booze this January with the launch of the HOP LOCKR. With more people choosing to take part in “Dry January” each year, the HOP LOCKR will keep temptation at bay by keeping booze locked up until Feb. 1, so those participating can achieve their “Dry January” goals, the company says. 


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Cann-Ade Corp. launches crowdfunding offering on StarEngine

December 20, 2022

Fort Lauderdale, Fla.-based Cann-Ade Corp., producer of Cann-Ade, a USDA Organic cannabis-infused beverage brand, announced the launch of its Regulation Crowdfunding offering on the StartEngine equity crowdfunding platform.


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SKYY Vodka toasts Marriage Equality by offering to fund marriages nationwide

Vodka brand hosting pop-up wedding chapel in New York City
December 15, 2022

SKYY Vodka, a brand of Campari Group, Sesto San Giovanni, Italy, announced its “SKYY Says I Do” campaign in partnership with NYC Pride, as an extension of the vodka brand’s ongoing support of marriage equality and the LGBTQIA+ community. The campaign will cover the costs of wedding ceremonies for 100 couples nationwide through a digital sweepstakes hosted on Instagram in celebration of marriage equality. 


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White Claw Hard Seltzer debuts Crack the CLAW

Glass Onion-inspired murder mystery game available while supplies last
December 14, 2022

Inspired by the upcoming film “Glass Onion: A Knives Out Mystery,” White Claw Hard Seltzer and Netflix teamed up to create a limited-edition murder mystery game: Crack the CLAW. Much like Glass Onion, the dangerously fun game mirrors a good old-fashion whodunit: you can lie and deceive as a murderer, or channel your Benoit Blanc to uncover the murderers among you.


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Corona Extra offers festive AR experience inspired by its ‘O’Tannenpalm’ holiday commercial

The new AR experience offers chance to win decorated mini palm
December 12, 2022

Corona Extra, a brand of Constellation Brands, Victor, N.Y., is bringing Feliz Navidad festivities directly to consumers in augmented reality with its O’Tannenpalm’s Tree Lot. The immersive and interactive experience transports fans into a Corona-themed winter wonderland full of surprising interactive experiences, helping infuse their homes with “La Vida Más Fina” all season long, it says.


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Jim Beam releases ‘Kentucky Hug’ holiday pajamas

The limited-edition pajama sets feature built-in ‘hug simulator’
December 9, 2022

A “Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season, it says.


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Pepsi unveils holiday campaign featuring a ‘Dirty Soda,’ Lindsay Lohan and Santa

Brand invites fans to join the ‘naughty list’ with chance to win cash for holiday gifts
December 1, 2022

With the holiday season in full swing, Purchase, N.Y.-based PepsiCo unveiled its new holiday campaign featuring Lindsay Lohan and Santa inviting fans to try a surprising and naughty new twist on an old tradition with the introduction of Pilk and Cookies.


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May 6, 2024

Food Safety Summit

The 2023 Food Safety Summit, held from May 8–11, was a highly anticipated event that brought together 2,700 industry professionals, researchers, policymakers, and experts in person and virtually from around the world to discuss the latest advancements and challenges in ensuring food safety. The Summit combined 1,200 in-person and 1,500 virtual participants who were able to learn together. The six insightful sessions that were live streamed during the Summit are now available on demand until May 2024.
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