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TwistedTea_NFT.png

Twisted Tea Hard Iced Tea launches NFT with ‘real-world perks’

New NFT can be held, sold and purchased without a crypto wallet
July 25, 2022
One Comment

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., partnered with New York-based Sesame3, a web3 platform for brands, to launch its first-ever NFT. Leveraging Sesame3’s expertise in the NFT space, this partnership will allow Twisted Tea to reward and engage with fans in the NFT marketplace and beyond, the company says.


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Red Bull Unlocked brings a mashup of Nashville’s nightlife together

The global event series is set to throw its one epic party on August 21
July 21, 2022
No Comments

Red Bull, a brand of Santa Monica, Calif.-based Red Bull North America, announced its global event series Red Bull Unlocked is headed to East Nashville’s Five Points neighborhood, taking place Aug. 21.
Red Bull Unlocked celebrates all things local, where music and flavor come to life, and now, it’s Music City's turn to seize the spotlight, as the event brings 10 bars together, the company says.


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Lipton Iced Tea, T-Pain set to throw the ‘ultimate’ block party

Grand-prize winner will be selected for their contributions to their community
July 18, 2022
No Comments

Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, and Grammy award-winning artist T-Pain are joining forces to celebrate the power of community and giving fans a chance to win the “ultimate block party” in their hometown — hosted by “Cousin T” (aka T-Pain) himself. Consumers can enter the Lipton Fam Fest Hosted by T-Pain contest through Aug. 28 by scanning the code displayed in participating stores and sharing how they bring their community together.


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Beverage News

Mast-Jägermeister US, Roku partner for limited streaming series

‘The Lesbian Bar Project’ spotlights Lesbian bars across US
June 27, 2022
2 Comments

Roku Inc. announced that the Roku Brand Studio and Mast-Jägermeister US will create a new limited streaming series, “The Lesbian Bar Project,” directed by Erica Rose and Elina Street, and hosted by Lea DeLaria.


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Absolut, Rami Malek bring cocktails to life in new campaign

Campaign shows power of mixing different people, perspectives and cocktails
June 6, 2022
No Comments

“Mr. Robot” and “Bohemian Rhapsody” actor Rami Malek has partnered with Absolut, a brand of Pernod Ricard USA, New York, in what is set to be their biggest ongoing campaign yet. The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek. The multi-year project is designed to inspire people who are open-minded, optimistic, and driven by curiosity … to come together to mix ideas and, of course, drinks, the company says.


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Essentia Water’s Stop for Nothing campaign promotes sense of renewal

Campaign features dynamic roster of athletes, entertainers
May 2, 2022
No Comments

Essentia Water, Bothell, Wash., launched a new campaign featuring NBA basketball star Jimmy Butler, NFL quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its Stop for Nothing campaign, which launched in 2021, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate, the company says.


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Buble_BublyCampaign_900.jpg

Michael Bublé, bubly ask consumers to ‘see the bubly side’

Sparkling water brand, musical artist partner for campaign to turn around bummer moments
April 15, 2022
No Comments

Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.


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Sergiño Dest Signs with BioSteel

Sports drink also official sponsor of U.S. Soccer
April 6, 2022
No Comments

BioSteel Sports Nutrition Inc. announced its athlete partnership with Sergiño Dest, defender for the U.S. Men’s National Soccer Team (USMNT). Dest joins the brand’s team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Dončić.


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Pepsi teams up with IHOP to release limited batch of Pepsi Maple Syrup Cola

Pepsi is giving Pepsi Maple Syrup Cola to 2,000 fans who #ShowUsYourStack
March 24, 2022
No Comments

Purchase, N.Y.-based PepsiCo, in partnership with Glendale, Calif.-based IHOP, released a new highly limited-edition flavor: Pepsi Maple Syrup Cola. The limited-edition cola combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi, it says.


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Heineken.png

Heineken launches first virtual beer brewed in the virtual world

The virtual, Heineken Silver brews with pixels, not yeast
March 22, 2022
No Comments

Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.


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