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Home » Topics » Marketing

Marketing
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Swoon Bestie Campaign.png

Swoon launches ‘Bestie’ campaign, unveils new look and formulation

New printed cans hitting shelves now through summer
Staff Beverage Industry
April 9, 2024

New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie. 


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Muscle Milk unveils plant protein lineup, new campaign

Julio Rodríguez, Christian Pulisic join Candace Parker on Muscle Milk athlete roster
Staff Beverage Industry
March 27, 2024

Muscle Milk, a brand of Purchase, N.Y-based PepsiCo, is flexing with its latest marketing campaign, a fully loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.


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International Delight to give away REESE’S Iced Coffee cans

Brand teams with 7-Eleven to offer free cans March 10-11
Staff Beverage Industry
March 6, 2024

International Delight, a brand of Danone North America, Broomfield, Colo., is turning Daylight Saving Time into “Delight Saving Time” by unveiling new REESE’S Iced Coffee cans and giving consumers the chance to try them for free.


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Pronghorn celebrates Black History Month in collaboration with TIME

Partnership to honor Issa Rae, Angelica Ross, Aurora James and more
February 21, 2024

In honor of Black History Month, Pronghorn Co., New York, introduced the #AllBlackBar platform to amplify Black-owned spirits brands to consumers and the culture.


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Pepsi Sneaker.jpg

Pepsi, Shaq collab with Reebok for Pepsi ‘SNEAK’ER

Custom shoe designed to carry Pepsi Mini cans
Staff Beverage Industry
February 20, 2024

Purchase, N.Y-based PepsiCo’s Pepsi brand is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These size 22 Reeboks are tailor made for Shaq, who loves Pepsi Minis so much he wanted a ‘SNEAK’ER to be able to bring them with him to enjoy wherever he goes.


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StarryNBA_AllStar_Campaign.png

STARRY signs Giannis Antetokounmpo to squad

New campaign gives consumers a chance to shoot a shot for up to $75K in cash
Staff Beverage Industry
February 15, 2024

Purchase, N.Y.-based PepsiCo’s STARRY, the official soft drink of the NBA, WNBA and NBA G League in North America, signed Milwaukee Bucks superstar Giannis Antetokounmpo to its roster of NBA and WNBA talent.


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Pepsi Wild Cherry launches Get Wild campaign

Campaign features TV spots geared for millennials
Staff Beverage Industry
January 15, 2024

Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults. 


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Sparkling Ice, Annie Murphy partner for new campaign

Anything But Subtle campaign coincides with Rich DePencier joining as chief growth officer
Staff Beverage Industry
January 9, 2024

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”


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BAJAVERSARY_900.jpg

MTN DEW BAJA BLAST celebrates 20th anniversary with year-round release

For 1st time, tropical lime flavored carbonated soft drink available in stores all year
Staff Beverage Industry
January 2, 2024

Officially turning 20 years old, MTN DEW BAJA BLAST is giving fans what they deserve: a full year of MTN DEW BAJA BLAST celebrations and the chance to buy the variety not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.


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AlthleticBrewing_Logo.png

Athletic Brewing Co. launches Track Record

Alcohol moderation tool aims to promote mindful drinking
Staff Beverage Industry
December 28, 2023

Athletic Brewing Co., Milford, Conn. and San Diego, is inviting drinkers to “Give Dry a Try” this January by offering an easy way to track the days they don't consume alcohol.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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