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Home » Topics » Marketing

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Pepsi Max, Corona and Lifeway Rollout New Programs

Beer brands and soft drinks target consumers
April 4, 2011
Pepsi Max, a product of PepsiCo, Purchase, N.Y., partnered with companies in the technology and music industries to create innovative experiences for attendees of last month’s South by Southwest festival in Austin, Texas.
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Heineken, Coca-Cola and Cheerwine promotions

March 7, 2011
Heineken and Coca-Cola support sports and more marketing-related news.
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Folgers, Pepsi and alcohol brands announce promotions

February 7, 2011
New agreements for Pepsi and promotions for Folgers, Absolut and more.
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Sun Drop, Sleepytime Bear and more featured in programs

January 7, 2011
New programs announced for DPS’ Sun Drop soda, Celestial Seasonings’ Sleepytime Bear and more.
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Taste challenges and targeted marketing dominate beverage companies' outreach

September 10, 2010
Smirnoff and Pepsi Max tempt consumers based on taste, Coca-Cola launches Million Point Giveaway, Van Gogh vodka and Corona Light reach out to specific demographics.
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New Product Development Supplement: Demographics pose challenges for marketing

Jennifer Zegler
September 10, 2010
Communication on product’s benefits varies depending on ages and values of target consumers.

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Top 100 Beverage Companies

The Top 100 Beverage Companies

June 1, 2005
The Top 100 Beverage Companies By RENEE PAST There are a few common themes among the Top 10 beverages companies, with lights, diets and anything that can be altered
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Top 100 Beverage Companies

The List Top 100 Beverage Companies

June 1, 2004
The List Top 100 Beverage Companies by Jamie Popp 1.The Coca-Cola Co. From job cuts throughout North America in the beginning of the year to anti-American sentiment bringing down
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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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