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Home » Topics » Marketing

Marketing
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Miller Lite Party Deck

Marketing: Contests, brand partnerships, celebrity endorsements help brands stand out

April 15, 2013

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.


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Budweiser baby clydesdale

Marketing: New advertising programs, products and charity campaigns aim to attract consumers

March 15, 2013

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.


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polar

Marketing: New programs, apps, events and contest entice consumers

February 18, 2013

 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  


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qr

Marketing: QR codes, apps and contests reach consumers

January 15, 2013

 Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.  


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Jack Daniel's logo

Jack Daniel's drinking school

April 16, 2012
Brown-Forman Corp.’s Jack Daniel’s brand opened an online drinking school to educate consumers about responsible consumption.
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Brewing new beer

Boston Beer's Marathon

April 16, 2012
The Boston Beer Co., brewer of Samuel Adams beers, is the official beer sponsor of the 2012 Boston Marathon, taking place this month.
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Sprite basketball players

Sprite's talent search

April 16, 2012
Sprite, a brand of The Coca-Cola Co., launched a search for undiscovered and “uncontainable” basketball players from around the world, the brand says.
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Voss artesian water

Voss' clean water campaign

March 14, 2012
Voss Artesian Water from Norway kicks off its second annual 31 Days to Make a Difference campaign on World Water Day, which is March 22, ending on Earth Day, April 22.
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Marley coffee

Marley Coffee delivery

March 14, 2012
Marley Coffee is bringing its coffee to the streets of New York City for 15 weeks through a promotional partnership with MetroPCS.
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Jelly Belly beans

Snapple gets bottled up

March 14, 2012
Inspired by Dr Pepper Snapple Group brand Snapple juice drinks, Jelly Belly Candy Co., Fairfield, Calif., launched a new line of Jelly Belly jelly beans packaged in miniature Snapple bottles.
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