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HEINEKEN USA highlights imports

HEINEKEN USA highlights imports

HEINEKEN USA invests in four core brands
Jennifer Storelli 200px
Jennifer Storelli
June 12, 2015

As beer consumers have been looking to trade up and explore new flavors, the imported beer segment has been enjoying growth. In fact, the imported beer segment grew about 8.4 percent in dollar sales in the 52 weeks ending Dec. 28, 2014, in channels measured by Chicago-based Information Resources Inc.


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Pepsi Design Challenge

Beverage brands take advantage of apps, social media

Bud Light partners with dating app Tinder for video ad
May 15, 2015

The King of Beers, Anheuser-Busch's Budweiser brand, is on a hunt for a tasty food partner, namely the King of Burgers.


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Customized messaging appeals to baby boomers

Customized messaging appeals to baby boomers

Health and wellness, leveraging entertainment appeals to baby boomers
Jessica Jacobsen
Jessica Jacobsen
May 12, 2015

When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.


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Perrier water

Brands bring consumers into their world

Perrier creates District Perrier to show consumers its bolder side
April 15, 2015

According to a study from the University of Washington Center for Public Health published in Nutrition Journal, including 100 percent fruit juice in one’s diet can make a difference.


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Strongbow Hit Refresh

Strongbow launches summer marketing campaign

Hard cider brand encourages consumers to drink over ice
April 7, 2015

Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice. 


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FruitShoot

Beverage brands help consumers get active

Fruit Shoot to host Mini Mudder events
March 16, 2015

Remember cramming for exams in college? Many students who tried to pull all-nighters in order to prepare for a test the next day might have turned to coffee to stimulate their cognitions.


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Fiji Water

Fiji Water unveils first TV campaign

Premium bottled water brand to release 4 commercial spots
February 16, 2015

Fiji Water, a brand of Los Angeles-based Roll Global, announced its first TV advertising campaign for the brand.


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bobblehead

Collector's edition items help consumers connect with brands

Pabst Brewery releases limited-edition King Gambrinus bobbleheads
February 16, 2015

Boca Raton, Fla.-based Maui Spa and Wellness Center hired Insider Media Management to help spread the concept that the same ingredients that make beer taste good also are beneficial for the body.


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social media advertising

Five steps for success in social media advertising

Guidelines will help beverage-makers build consumer connections
Kim Giroux
January 16, 2015

Advertising on social media is an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales.


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Beverage brands prepare for Super Bowl action

Beverage brands prepare for Super Bowl action

Pepsi to host Katy Perry at halftime show
January 16, 2015
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