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Home » Topics » Marketing

Marketing
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Beverage brands launch digital marketing campaigns

Diet Coke and Heineken utilize digital efforts
November 16, 2015

The Boyd Co. Inc. recently released a report titled “Comparative Cost of Food and Beverage Industry Processing,” which looks at operating costs for beverage processing plants, including labor, utilities, real estate and taxes.


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Heineken USA and RSVP Gallery debut custom cap for “#Heineken 100” program

Beer brand partners with local retailers in five cities on custom products and local initiatives
October 19, 2015

White Plains, N.Y.-based Heineken USA released the third of its five 2015 #Heineken100 product collaborations. The custom jersey knit 


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Beverage brands utilize football season for marketing campaigns

Research shows consumers consume beverages while watching sports
October 16, 2015

Shock Top announced that it teamed up with Indiegogo and state water organizations to respond to the drought situation in California with Shock the Drought, a program to identify, fund and distribute water-saving innovations that can help reduce water usage in the state.


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Naked Juice use social media to regain consumer trust

Beverage brands use social media marketing to gain trust
Amanda Del Buono
September 16, 2015

There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.


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Popular culture influences campaigns, events

Brands utilize atheletes, video games, world records and more
September 16, 2015

Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.


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Beverage brands offer new video campaigns

Major League Baseball teams offer their own red wines
August 14, 2015

The Coca-Cola Co.’s Fuze brand is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas.


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Goose Island crafts award-winning beer

Chicago brewer expands portfolio and global footprint
Barbara Harfmann
August 10, 2015

From a small brewpub that opened in Chicago’s Lincoln Park neighborhood in 1988, to large-scale brewing operations in Chicago and St. Louis, Goose Island Brewing Co. has made a name for itself in the beer market.


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Beverage industry embraces digital marketing

Beverage brands utilize social media, video campaigns
Amanda Del Buono
August 10, 2015

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.


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Thirstie partners with Veev Spirits

Partnership to promote organic cocktails
July 21, 2015

New York-based Thirstie, an on-demand wine, beer and spirits delivery service, announced a partnership with Veev Spirits LLC,Los Angeles, to bring A Better Way to Drink to consumers. This partnership will be the first of many in Thirstie’s Brand Partnership Program as an initiative to continuously evolve the way consumers discover new spirit brands, it says.


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New alcohol beverage reports give insights on markets

Campaigns offer consumers long-lasting memories
July 16, 2015

New data from the “Preferred Way to Drink Beer” report released by Civic Science in March reveals how the majority of beer drinkers want their brew.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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