Marketing

RSS

As beer consumers have been looking to trade up and explore new flavors, the imported beer segment has been enjoying growth. In fact, the imported beer segment grew about 8.4 percent in dollar sales in the 52 weeks ending Dec. 28, 2014, in channels measured by Chicago-based Information Resources Inc.

The King of Beers, Anheuser-Busch's Budweiser brand, is on a hunt for a tasty food partner, namely the King of Burgers.

When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.

According to a study from the University of Washington Center for Public Health published in Nutrition Journal, including 100 percent fruit juice in one’s diet can make a difference.

Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice. 

Remember cramming for exams in college? Many students who tried to pull all-nighters in order to prepare for a test the next day might have turned to coffee to stimulate their cognitions.

Fiji Water, a brand of Los Angeles-based Roll Global, announced its first TV advertising campaign for the brand.

Boca Raton, Fla.-based Maui Spa and Wellness Center hired Insider Media Management to help spread the concept that the same ingredients that make beer taste good also are beneficial for the body.

Advertising on social media is an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales.