New York-based Thirstie, an on-demand wine, beer and spirits delivery service, announced a partnership with Veev Spirits LLC,Los Angeles, to bring A Better Way to Drink to consumers. This partnership will be the first of many in Thirstie’s Brand Partnership Program as an initiative to continuously evolve the way consumers discover new spirit brands, it says.
The Brand Partnership Program will be featured on The Craft, an editorial platform featured on Thirstie’s website that brings original content to users. The program will give Thirstie users the ability to discover new spirits, wine and beer through featured articles such as a cocktail recipe or a how-to video. All of the content will be linked to allow users to instantly purchase these products in available regions.
Thirstie will feature Veev Spirit and VitaFrute Organic Cocktails by Veevin Margarita and Coconut Colada flavors available for Thirstie users in the New York City, Los Angeles and Miami markets. Users will be able to purchase the 70 proof acaí-infused Veev Spirit or choose from twolow-calorie, pre-mixed and ready-to-drink VitaFrute Organic Cocktails. All VitaFrute Cocktails are made with premium organic and all-natural ingredients for superior taste at fewer than 125 calories in each serving, and at 15 percent alcohol by volume, the company says
“This sponsored content partnership is first of many,” said Devaraj Southworth, chief executive officer of Thirstie, in a statement. “Veev Spirits is a perfect partner for Thirstie due to what their company stands for overall in providing consumers a better cocktail for the summer and throughout the year.”
Carter Reum, of Veev Spirits LLC, added: “By partnering with Thirstie, we’re reaching new consumers in our key markets. We’re confident that we will see significant sales growth as a result of this partnership and create new, loyal fans of Veev and VitaFrute.”