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Home » Topics » Marketing

Marketing
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Boxed Water

Boxed Water, NFF renew tree-planting partnership

Organizations aim to plant more than 200,000 trees in 2016
April 12, 2016

In celebration of Earth Day, Boxed Water is Better LLC, Grand Rapids, Mich., and the National Forest Foundation (NFF), Missoula, Montana, announce the return of ReTree, a partnership that aims to plant more than 200,000 trees in 2016. 


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Bud Light party

Brands focus on large-scale campaigns

Caskers names top whiskeys
March 15, 2016

Calypso Lemonade was officially awarded the Guinness World Record for the Largest Glass of Lemonade ever made after making and serving more than 3,200 gallons of its Original Lemonade.


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Before 5 coffee cups

Beverage marketing campaigns driven by national sports, manufacturers offer innovative consumer beverage products

PepsiCo, Heineken, Blue Diamond, The Coca-Cola Co. back sports programs
February 15, 2016

One of the first sports drink manufacturers to utilize pickle brine, the Pickle Juice Co. recently added 100 percent Natural Pickle Juice Sport to its lineup.


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WYOP pole topper

Sports, education drive beverage campaigns

Heineken, Napa Valley Wine Train embrace football season
January 15, 2016
U.S. retail sales of tea and ready-to-drink tea grew 19.8 percent to $7.3 billion between 2009 and 2014, according to Chicago-based market research firm Mintel.
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Nespresso George Clooney

Holiday promotions drive marketing strategy

Heineken USA, Stella Artois utilize the holidays and celebrity marketing
December 15, 2015

Following an appearance on ABC’s “Shark Tank” and with support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot, ready-to-drink (RTD) coffee.


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Foxtender

Beverage brands launch digital marketing campaigns

Diet Coke and Heineken utilize digital efforts
November 16, 2015

The Boyd Co. Inc. recently released a report titled “Comparative Cost of Food and Beverage Industry Processing,” which looks at operating costs for beverage processing plants, including labor, utilities, real estate and taxes.


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Heineken cap

Heineken USA and RSVP Gallery debut custom cap for “#Heineken 100” program

Beer brand partners with local retailers in five cities on custom products and local initiatives
October 19, 2015

White Plains, N.Y.-based Heineken USA released the third of its five 2015 #Heineken100 product collaborations. The custom jersey knit 


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Roar drinks

Beverage brands utilize football season for marketing campaigns

Research shows consumers consume beverages while watching sports
October 16, 2015

Shock Top announced that it teamed up with Indiegogo and state water organizations to respond to the drought situation in California with Shock the Drought, a program to identify, fund and distribute water-saving innovations that can help reduce water usage in the state.


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Naked Juice

Naked Juice use social media to regain consumer trust

Beverage brands use social media marketing to gain trust
Amanda Del Buono
Amanda Del Buono
September 16, 2015

There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.


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Jagermeister

Popular culture influences campaigns, events

Brands utilize atheletes, video games, world records and more
September 16, 2015

Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.


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