This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • Archives
    • Annual Manual
    • Newsletter
    • Contract Packaging Guide
  • News
    • Top 100 Beverage Companies
    • 2019 State of the Industry
  • Category Focus
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • Packaging
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • Operations
    • Plant Focus
    • Distribution
      • Fleet Graphics Award
    • Supplier News
  • New Products
    • New Products
    • Product Poll
    • New Product Submission Form
  • Directories
    • Annual Manual
    • Take a Tour
    • Contract Packaging Guide
  • More
    • White Papers
    • Market Insights
    • Market Research
    • Store
    • Custom Content & Marketing Services
    • Events
    • Polls
    • The Beverage Forum
    • BevOps Fleet Summit
  • Multimedia
    • Videos
    • Image Galleries
    • Podcast
    • Interactive Product Spotlights
    • Webinars
  • Contact
    • Advertise
    • Contact Us
Home » Tanqueray Gin partners with Snoop Dogg
Beverage NewsWine & SpiritsMarketing

Tanqueray Gin partners with Snoop Dogg

Entertainment icon to develop gin and juice cocktails

TanquerayGin_SnoopDogg_900.jpg
August 31, 2016
KEYWORDS beverage marketing campaign / cocktails / gin / music partnership
Reprints
No Comments

Tanqueray Gin, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand's focus on a gin and juice cocktail strategy celebrating the success of Snoop Dogg's 1993 classic hit “Gin & Juice.”

Snoop Dogg, has been brought on to creatively oversee the Tanqueray Gin & Juice campaign. Through this partnership, Snoop Dogg will develop Tanqueray signature cocktail recipes, incorporating Tanqueray into his show experiences, collaborating for various Tanqueray events throughout the year, and releasing exclusive content and art projects inspired by the global legacy of the “Gin & Juice” song. 

“When I wrote ‘Gin & Juice’ it was about good feelings and real experiences; it just naturally became a global anthem,” Snoop Dogg said in a statement. “Tanqueray's creative approach to representing 'Gin & Juice' as the drink I'm known for is authentic and it's always been what we enjoy, so I whipped up a cool cocktail, which I call the Laid Back, which y'all gotta try out."

Snoop Dogg's signature serve, The Tanqueray No. TEN Laid Back, is a crisp, refreshing drink designed for a variety of occasions. Putting an elevated spin on the traditional “Gin & Juice” cocktail Tanqueray is utilizing fresh-pressed juices to compliment the refreshing, whole citrus flavor profile of Tanqueray No. TEN GIN creating a sophisticated cocktail option for all to enjoy responsibly. 

Keenan Towns, brand director for gins at Diageo said: "This is an exciting time for the Tanqueray brand. Snoop Dogg is the perfect partner for Tanqueray as we admire his talent, creativity as an artist and know he has been a long-time fan of gin and juice cocktails and Tanqueray supporter. Working with Snoop Dogg will help regain Tanqueray's foothold as the gin of choice for all gin and juice cocktails. It is a perfect fit that cultivated an organic yet strategic partnership that we truly believe brings back a newfound love for gin and juice cocktails.”

Together, Tanqueray and Snoop Dogg are bringing gin and juice cocktails back to the limelight by showcasing Tanqueray as the ultimate choice for all occasions but urging everyone to enjoy responsibly by drinking in moderation and securing a designated driver, it says.

Tanqueray No. TEN Laid Back by Snoop Dogg
1 oz. Tanqueray No. TEN 
1 oz. Cîroc Apple 
2 oz. Fresh Pineapple Juice 
Splash Club Soda

Preparation: Add all ingredients to a shaker filled with ice. Strain into Double Old Fashioned Glass. Top with a splash Club Soda.
Glassware: Double Old Fashioned
Garnish: Pineapple Wedge or Lime

Subscribe to Beverage Industry

Related Articles

Makar Glasgow Gin

Bulldog Gin creates Americas division

Snowdrop American Dry Gin

Brockmans Gin releases holiday gift pack

You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • Print & Digital Edition Subscriptions
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

2019 Beverage Innovations of the Year

2019 Beverage Innovations of the Year

Spritz Sparkling Tea

Premium tea ingredients leading the way in beverage development

Belfour Spirits

Readers name their favorite beverage of October

Infographic: Better-for-you natural products continue upward trajectory

Infographic: Better-for-you natural products continue upward trajectory

Smirnoff Cremsiffino

Smirnoff Ice launches Cremsiffino for holiday gift exchange

How To, Directory Videos

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Beverage Categories

What beverage category will see the most growth among private-label brands?
View Results Poll Archive

Products

Beverage Quality and Safety

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

See More Products
webinars and events

Beverage Industry Magazine

Beverage Industry - December, 2019

2019 December

The December year-end issue features a cover story on “Innovations of the Year” and check out the companies honored with “best packages of the year.” The issue also includes a special report on contract packaging, the growth of private-label products and why “Opportuni-Teas” continue to abound for tea ingredients. As usual, the latest trends in new products, packaging and ingredients are highlighted. Happy Holidays to all!

Check back throughout the month for additional content.

View More Create Account
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing