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Several brands recently announced new sports marketing partnerships and corresponding beverage marketing campaigns.

Beverage brands continue to introduce new beverage marketing campaigns utilizing new technology.

With the holidays in full swing, beverage brands of all types are introducing new holiday beverage marketing campaigns.

GovMint.com and ModernCoinMart, in cooperation with S&A Partners — The Official Coca-Cola Licensee for Collectible Coins — has teamed up with The Coca-Cola Co.’s Coca-Cola brand to bring collectors legal-tender silver dollars that look like Coca-Cola bottle caps.

As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.

Heading into fall, beverage brands are announcing new marketing campaigns, several benefiting from sports marketing efforts.

Beverage brands are becoming more adapt to digial marketing. For example, 19 Crimes released an augmented reality app allowing consumers to learn about the characters on the wine's packaging. Additionally, Barbadillo announced that its consumers can interact with its packaging through near-field communication enabled neck collars.

After dedicating more than 13 years to specialty coffee roasters, Roast magazine released its first book, “The Book of Roast: The Craft of Coffee Roasting from Bean to Business,” a compilation of articles covering every aspect of coffee roasting.

Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.

In celebration of the nation’s first solar eclipse in 99 years, which will take place Aug. 21, Backwards Distilling is inviting consumers to enjoy a vodka that is equally rare.