Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.

Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them.

To celebrate the fall equinox, Dogfish Head Craft Brewery brewed a beer that is made with lunar meteorites that have been crushed into dust then steeped like tea in an Oktoberfest-style beer.

The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.

Consumers have seen a number of new liquid concentrates hit the market, but now the customization trend is coming to the sweeteners segment.

Sparkling Ice made its TV premiere this summer with a 30-second spot dubbed “Dive In.”

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.

According to new research, Champagne does “go straight to your head,” in a manner of speaking.

RoFo Enterprise Corp. enables consumers to wear their beverages with RoFo Beverage Dispensing Headgear, which can hold and dispense approximately 67 ounces of a beverage in its watertight container made of lightweight, food-grade-quality linear low-density polyethylene and keep it hot, cold or carbonated, according to Randall Flann, owner of RoFo Enterprise Corp.