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Home » Topics » Marketing

Marketing
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Santa Rogue

Beverage brands prep for holidays, new year

Rogue brews Santa's Private Reserve Ale, Campari reveals 2015 calendar
December 5, 2014

Consumer confidence hit a high in the third quarter of 2014 after zigzagging in earlier quarters this year, according to the latest Information Resources Inc. (IRI) MarketPulse survey.


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Noble Acts

Brands give back for the holiday season

Noble Vines aims to inspire 20,000 acts of kindness
November 17, 2014

A cup of coffee in the morning is important to many consumers, but exactly how important is it to them?


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Ale Wagger brown bottle

Marketing campaigns play into consumer morals

St. Arnold Brewing donates to animal welfare causes
October 16, 2014

To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest.


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Ibotta Mikes Hard Lemonade

Mobile apps offer beverage-makers expanded connection with consumers

Partnerships with third-party apps offer brand owners more marketing opportunities
Jessica Jacobsen
Jessica Jacobsen
September 15, 2014

At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.


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Parting glass

Beverage marketing targets consumer passions

Nielsen survey reveals causes consumers are most passionate about
September 15, 2014

The industry has seen consumers suggest ingredients, flavors, brand names and more for new products; however, Columbia Crest is taking crowdsourcing into new territory — the vineyard, to be specific.


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Narragansett beer 1975 retro can

Beverage brands quench thirst for summer fun

Narragansett Beer’s "Jaws" promotion lets fans name shark during Shark Week
August 15, 2014

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.


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Gatorade commercial

Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers
Jennifer Storelli 200px
Jennifer Storelli
August 11, 2014

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?


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Johnny Appleseed infographic

Beverage brands keep marketing interactive

Johnny Appleseed Hard Cider breaks record for world’s largest ice luge
July 16, 2014

Americans are used to greeting pizza deliverymen at their doors, but a new smartphone app is bringing delivery into a new realm.


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Coffee Bean & Tea Leaf billboard

The Coffee Bean & Tea Leaf launches its largest ad campaign to-date

Summer campaign urges consumers to “Keep Cool and Summer On” with iced drinks
July 16, 2014

The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.


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Mountain Dew X-Men promotion

Celebrity power helps beverage brands connect with consumers

Absolut vodka partners with Lady Gaga, Mountain Dew takes fans behind the scenes of new X-Men movie
June 16, 2014

Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.


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