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From a small brewpub that opened in Chicago’s Lincoln Park neighborhood in 1988, to large-scale brewing operations in Chicago and St. Louis, Goose Island Brewing Co. has made a name for itself in the beer market.

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.

New York-based Thirstie, an on-demand wine, beer and spirits delivery service, announced a partnership with Veev Spirits LLC,Los Angeles, to bring A Better Way to Drink to consumers. This partnership will be the first of many in Thirstie’s Brand Partnership Program as an initiative to continuously evolve the way consumers discover new spirit brands, it says.

New data from the “Preferred Way to Drink Beer” report released by Civic Science in March reveals how the majority of beer drinkers want their brew.

Although every brand has its own story to tell, the history, entrepreneurial spirit and pioneering craft approach of Tito’s Handmade Vodka, a brand of Austin, Texas-based Fifth Generation Inc., has made it the third fastest growing brand in the country.

This September, White Plains, N.Y.-based Heineken USA’s Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations, the company says. By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural LDA+ consumers to celebrate the authentic Mexican holiday with its beer, it says. The Born Bold program is supported with national TV spots, digital and social media, and Independence Day focused bilingual messaging on point-of-sales (POS) and displays, the company adds,

The Denver Beer Co. was co-founded by Charlie Berger and Patrick Crawford in August 2011. The company was born in the founders’ garages, with what they describe as “a few batches of homebrew and a love for the craft of brewing.”

As the mobile gadgets market evolves, beverage companies have to find ways to keep up with the new platforms.

Alexandria, Va.-based National Beer Wholesalers Association (NBWA) announced the return of the Share Your Story Contest for beer distribution employees who have never attended the NBWA Annual Convention & Trade Show. The contest is intended to highlight some of the 130,000 men and women who make up the beer distribution industry, including truck drivers, inventory specialists, graphic artists, sales representatives, warehouse workers and receptionists, the association says.

As beer consumers have been looking to trade up and explore new flavors, the imported beer segment has been enjoying growth. In fact, the imported beer segment grew about 8.4 percent in dollar sales in the 52 weeks ending Dec. 28, 2014, in channels measured by Chicago-based Information Resources Inc.