Consumer confidence hit a high in the third quarter of 2014 after zigzagging in earlier quarters this year, according to the latest Information Resources Inc. (IRI) MarketPulse survey.
St. Arnold Brewing donates to animal welfare causes
October 16, 2014
To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest.
At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.
Nielsen survey reveals causes consumers are most passionate about
September 15, 2014
The industry has seen consumers suggest ingredients, flavors, brand names and more for new products; however, Columbia Crest is taking crowdsourcing into new territory — the vineyard, to be specific.
Narragansett Beer’s "Jaws" promotion lets fans name shark during Shark Week
August 15, 2014
After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.
Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?
Summer campaign urges consumers to “Keep Cool and Summer On” with iced drinks
July 16, 2014
The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.