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Eco-friendly campaign

June 20, 2011

Resulting from Middlebury, Vt.-based Woodchuck Hard Cider’s Facebook Global ReLeaf campaign American Forests will plant 13,618 trees in Northern California. Woodchuck Cider committed to planting two trees for every Facebook fan gained during Earth Week 2011 by donating to Global ReLeaf, which is American Forest’s tree planting initiative. 


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Wat-aah partnership

June 20, 2011

Wat-aah!, New York, partnered with National Association of Broadcasters Education Foundation (NABEF) and Grammy winning artist Beyonce for the “Let’s Move! Flash Workout” event that encourages children around the world to get moving, stay healthy and to support First Lady Michelle Obama’s initiative to combat childhood obesity.


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Winning collaboration

June 20, 2011

Jones Soda Co., Seattle, announced it has teamed up with winter sports brand K2 Sports to pursue new snow-inspired initiatives. As part of the partnership, K2 will wholly integrate the Jones brand throughout its marketing initiatives as well as create a selection of Jones Soda skis and snowboards. 


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Fanta, Silk and Jim Beam Announce Promotions

Fanta, Silk and Jim Beam Announce Promotions

New programs promote choice, challenge and entertain consumers.
May 16, 2011
Fanta, a brand of The Coca-Cola Co., Atlanta, is creating a more playful experience for consumers with its “Less Serious” campaign. To capture Fanta’s diverse consumer group, “Less Serious” will be rolled out with a flexible approach that allows each market to choose from three marketing focuses.
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Pepsi Max, Corona and Lifeway Rollout New Programs

Beer brands and soft drinks target consumers
April 4, 2011
Pepsi Max, a product of PepsiCo, Purchase, N.Y., partnered with companies in the technology and music industries to create innovative experiences for attendees of last month’s South by Southwest festival in Austin, Texas.
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