Marketing - Articles - Page 35

Beverage brands aim to set themselves apart

May 23, 2019

To celebrate its 150th anniversary, Moët Impérial, Moët & Chandon unearthed a collection of never-before-seen photos. Through a Kickstarter campaign, Josh Wilbur started Steeped Coffee, a single-use coffee in a biodegradable steeping bag. The 2nd Annual Sebrig Soda Festival took place April 5-6, where soda companies introduced new creative flavors.

Boulevard-Space-Camper-IPA-Dark-Phoenix-Beverage-Industry.jpg

Beverage brands celebrate the beginning of the summer season

May 13, 2019

For the 2^nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20^th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.

Beverage companies continue to promote their brands

February 13, 2019

PepsiCo launched Hello Goodness, a fleet of self-driving robots that contain snacks and beverages for college students. Rapper Pusha-T and 1800 Tequila launched a new recording and artist discovery platform. Pizza Hut announced it will continue to expand its category-first beer delivery program.

Heineken - We Are Soccer - Beverage Industry

Beverage brands celebrate current events

February 13, 2019

Heineken announced its new MLS slogan, FIJI Water brand ambassador becomes viral sensation and SAMBAZON launched its tropical immunity smoothie line.

Stella Artois, Water.org partner with Sarah Jessica Parker

Actress reprises Carrie Bradshaw role in Pour it Forward campaign

January 22, 2019

Stella Artois, a brand Leuven, Belgium-based Anheuser-Busch InBev, and Water.org co-founders Matt Damon and Gary White are rallying America to Pour it Forward by choosing Stella Artois to help end the global water crisis.

Beverage companies continously find new ways to promote their brands

January 17, 2019

Alcohol brands Bacardi and SVEDKA and Dunkin' launched new marketing campaigns. Bud Light announced a music festival to coincide with the 2019 Super Bowl game in Atlanta.

Rabbit Freezable Cocktail Maker - Beverage Industry

Beverage brands work to educate consumers

January 17, 2019

Tussock Jumper wines creates augmented reality experience for consumers, Rabbit launches a freezable cocktail mixer and S&D Coffee & Tea announced a new scholarship program.

DairyPure and TruMoo, two of the largest brands within the Dean Foods portfolio, launched their Share the Goodness campaign. - Beverage Industry

Beverage companies continue to create parnterships

December 14, 2018

Beverage companies continuously are partnering up with other companies to create audience engagment.

Last Drop - Taylor Karg - Beverage Industry

Wine sales surge during winter holiday season

Brown spirit sales also increase this time of year

Taylor Karg

December 14, 2018

As preparation for holiday feasts commence, consumers are making sure that their guests have a “Holly Jolly Christmas” with their favorite alcohol.

Tastemaker Complete Cocktail Infusing Set - Beverage Industry

Beverage companies launch holiday products, campaigns

December 14, 2018

To coincide with the holiday season, Starbucks launched their latest holiday cups, David's Tea released its holiday tea offerings and consumers create holiday cocktails.