SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.
RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.
Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.
Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.
Tecate launched a new summer drinking campaign, White Claw was the official sponsor of The Kentucky Derby, Bulleit Frontier Whiskey hosted after parties for the 18th annual Tribeca Film Festival.
To celebrate its 150th anniversary, Moët Impérial, Moët & Chandon unearthed a collection of never-before-seen photos. Through a Kickstarter campaign, Josh Wilbur started Steeped Coffee, a single-use coffee in a biodegradable steeping bag. The 2nd Annual Sebrig Soda Festival took place April 5-6, where soda companies introduced new creative flavors.
For the 2nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.
PepsiCo launched Hello Goodness, a fleet of self-driving robots that contain snacks and beverages for college students. Rapper Pusha-T and 1800 Tequila launched a new recording and artist discovery platform. Pizza Hut announced it will continue to expand its category-first beer delivery program.
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