Company, partners aim to raise $2 million to help communities in need
June 19, 2018
Cruzan Rum, a brand of Beam Suntory, Chicago, has launched the Island Spirit Fund to help the U.S. Virgin Islands and communities across the United States rebuild following the destruction caused by last year’s Hurricane Maria, the company said.
Joie de Bière will be beer brand’s largest marketing effort to date
April 16, 2018
Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter.
GovMint.com and ModernCoinMart, in cooperation with S&A Partners — The Official Coca-Cola Licensee for Collectible Coins — has teamed up with The Coca-Cola Co.’s Coca-Cola brand to bring collectors legal-tender silver dollars that look like Coca-Cola bottle caps.
Brands launch out-of-home campaigns, on-premise attractions, mobile apps
November 14, 2017
As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.