NOCCO supports Battle Cancer
Variety of activations to raise awareness, funds
NOCCO, a branched-chain amino acid (BCAA) beverage company, kicked off its partnership with Battle Cancer, a mass-participation fitness competition that raises money for cancer charities around the world. NOCCO will support Battle Cancer with a variety of activations to help raise awareness and funds for the organization, also joining the competitions on their global 2020 tour. Initial stops include Boston, Miami, Houston, San Diego, Los Angeles and San Francisco, with NOCCO cruising the country to support and provide samples of their BCAA energy drinks at each stop. The brand will also promote the concurrent CrossFit Box tour.