Caribou Coffee celebrated Breast Cancer Awareness month in October with its new Amy’s Blend coffee, the proceeds of which help fund cancer research. Named after former roastmaster Amy Erickson, who lost her life to breast cancer, Amy’s Blend was designed to honor anyone inflicted with the disease. Designed by agency Colle+McVoy, the bags feature pink graphics and peelable labels that, once peeled back, reveal a secondary label for consumers to dedicate the bag to a friend or family member by writing their name in the space.
Caribou Coffee supports breast cancer awareness
December 14, 2012