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Last Drop

Breville and Soulcycle create biking/juicing event

67-Bluicer_Partner.jpg
April 9, 2020

Breville and SoulCycle are partnering to raise money for No Kid Hungry, a national campaign working to end childhood hunger in America. In conjunction with the launch of the Breville 3X Bluicer Pro, an at-home juicing machine, the company and SoulCyle embarked on its five-city Breville “Bike and Bluice” tour. The events featured classes in SoulCycle studios, plus a suite of wellness experiences such as tastings of exclusive pre- and post-workout recipes, and healthy living talks from guest experts.

KEYWORDS: beverage marketing campaign charity

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