Boxed Water plants 1 millionth tree with NFF
Water brand will commemorate achievement with March 15 web event
Boxed Water Is Better, Holland, Mich., has planted 1 million trees in partnership with the National Forest Foundation (NFF) as a part of their ongoing commitment to support the planet and sustainability efforts.
During the past five years, Boxed Water has engaged consumers in their reforestation mission with a goal of planting a million trees by 2020. Boxed Water-sponsored trees have been planted in the Sierra National Forest, Stanislaus National Forest, Uinta-Wasatch-Cache National Forest, Deschutes National Forest, as well as forests throughout Florida, Wisconsin and Michigan. The NFF selects areas based on the greatest need due to factors like wildfires and other natural threats. More than 1 million acres of our National Forests are in need of reforestation, the company says.
Boxed Water will mark the milestone with a celebratory web event May 15, called In The Name of Trees, to virtually connect individuals with nature and garner awareness on reforestation and other sustainability efforts.
“We are humbled and happy to announce the planting of our 1 millionth tree, a big milestone in our ever-evolving mission to give back to the planet,” said Daryn Kuipers, chief executive officer of Boxed Water, in a statement. “In The Name of Trees will thank and celebrate those who have made this possible, while virtually connecting thousands of participants, who are sheltering in their homes, with nature.”
The event will be hosted in the natural spaces available to each speaker and will explain the role reforestation plays in mitigating climate change and spotlight trees planted in honor of viewers and partners.
Celebrity and brand partners alike will show how they honor trees in their spaces. Viewers also are invited to participate by naming a favorite tree in their yard or a beloved apartment houseplant. To continue planting with the goal of reaching another million, individuals can symbolically name trees in either of two methods: through social media posts with the tags @BoxedWater and #BetterPlanet or an online form at boxedwater.com/one-million-trees. Boxed Water will commit to planting a tree for every name. Traditions show that the process of naming trees creates a deeper connection with nature and the environment.
“Partners like Boxed Water understand that reforestation is key in mitigating climate change,” said Wes Swaffar, director of reforestation and partnerships. “This is something positive and uplifting to celebrate, and I think we could all use that right now. We’ve done incredible things together, and we look forward to planting the next million with our friends at Boxed Water.”
Boxed Water has remained committed to achieving maximum sustainability since its inception, having achieved the highest rate in the industry for plant-based packaging at 92 percent. In March of 2020, Boxed Water introduced its plant-based cap. All of Boxed Water’s cartons source paper from trees in well managed forests — where new trees are continuously planted to replace the ones harvested — and are shipped flat to reduce the number of trucks required for transportation. Boxed Water also fills water close to the source and the consumer to reduce its carbon footprint, and all cartons are 100 percent recyclable, refillable and BPA free.