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Tussock Jumper wines creates augmented reality experience for consumers, Rabbit launches a freezable cocktail mixer and S&D Coffee & Tea announced a new scholarship program.

Beverage companies continuously are partnering up with other companies to create audience engagment.

As preparation for holiday feasts commence, consumers are making sure that their guests have a “Holly Jolly Christmas” with their favorite alcohol.

To coincide with the holiday season, Starbucks launched their latest holiday cups, David's Tea released its holiday tea offerings and consumers create holiday cocktails.

The NHL announced a partnership with New Amsterdam Vodka, making the company the official vodka of the NHL. Direct Wines Inc. released a holiday advent calendar for wine lovers around the nation.

With the 2018-19 NFL season in full swing, more and more beverage companies are making plays to get in on the action.

As health and wellness continues to be a big topic, POM Wonderful released a new campaign showing the benefits of its products. SodaStream built the "Holy Turtle," a 1,000-fot floating unit that collects plastic pollution.

Smirnoff Vodka launches a new media campaign, PepisCo celebrates this football season, Spotify launches a new podcast in partnership with New Amsterdam Vodka, Virgil's Handcrafted Sodas found its genius and The NPCF releases its craft beer.

Upslope Brewing Co. hosted its fourth annual Backcountry Taproom experience, Abbeville Press released Tea Sommelier: A Step-by-Step Guide and Mama Lion introduced a Moët & Chandon Champagne vending machine.

HOT Canned Coffee announced its HOTSHOT hot coffees and hot chocolates are now available through Amazon.com. Dos Equis, the Official Beer Sponsor of the College Football Playoff, announced text message sweepstakes and Tampico Beverages is giving contest winners $100 Netflix giftcards. Kona Brewing Co. launched an exclusive campaign to send one lucky winner to Hawaii and PepsiCo announced a four-year partnership with its Pepsi MAX brand and European music festival Tomorrowland.