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Home » Topics » Marketing

Marketing
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Superstitions machine

Marketing: Brands entice consumers to join the fun

Miller Lite, Pom encourage fan participation in marketing programs
October 16, 2013
No Comments

The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.


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Blue Moon vote

Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans
Haderspeckj headshot200
Jennifer Storelli
September 16, 2013
No Comments

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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Skinnygirl sweeteners

Skinnygirl goes from spirits to sweeteners

September 16, 2013
No Comments

Consumers have seen a number of new liquid concentrates hit the market, but now the customization trend is coming to the sweeteners segment.


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Sparkling Ice

Sparkling Ice makes its TV premiere

August 16, 2013
One Comment

Sparkling Ice made its TV premiere this summer with a 30-second spot dubbed “Dive In.”


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Red Bull YouTube

Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities
Haderspeckj headshot200
Jennifer Storelli
July 15, 2013
No Comments

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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Haircut image

Marketing: Beverage companies set records, share heritage, promote sustainability

Ceviche Tapas Bar breaks the record for the world’s largest sangria
July 15, 2013
No Comments

According to new research, Champagne does “go straight to your head,” in a manner of speaking.


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RoFo BevDisHeadgear

RoFo BevDisHeadgear puts beverages on the brain

July 15, 2013
No Comments

RoFo Enterprise Corp. enables consumers to wear their beverages with RoFo Beverage Dispensing Headgear, which can hold and dispense approximately 67 ounces of a beverage in its watertight container made of lightweight, food-grade-quality linear low-density polyethylene and keep it hot, cold or carbonated, according to Randall Flann, owner of RoFo Enterprise Corp.


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Cinco de mayo

Marketing: Contests, brand partnerships, celebrity endorsements help brands stand out

May 15, 2013
No Comments

What would the United States be like without beer? A study conducted by John Dunham & Associates, jointly commissioned by the Beer Institute and the National Beer Wholesalers Association, shows that without the beer industry, the U.S. economy could be very different.


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Miller Lite Party Deck

Marketing: Contests, brand partnerships, celebrity endorsements help brands stand out

April 15, 2013
No Comments

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.


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Budweiser baby clydesdale

Marketing: New advertising programs, products and charity campaigns aim to attract consumers

March 15, 2013
No Comments

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.


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Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

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