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Home » Topics » Marketing

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Direct Wines Inc. launched its Wine Lovers’ Advent Calendar for wine and Christmas enthusiasts. - Beverage Industry

Beverage brands continusously roll out new campaigns to coincide with sports, holidays

November 21, 2018
The NHL announced a partnership with New Amsterdam Vodka, making the company the official vodka of the NHL. Direct Wines Inc. released a holiday advent calendar for wine lovers around the nation.
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Last Drop - Taylor Karg - Beverage Industry

Beverage brands sponsor NFL with events, promotions

Sponsorship awareness study reveals Pepsi, Anheuser-Busch are top contenders
Taylor Karg - Beverage Industry
Taylor Karg
November 21, 2018
With the 2018-19 NFL season in full swing, more and more beverage companies are making plays to get in on the action.
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Premium French sparkling wine Le Grand Courtâge and Project Glimmer launched a Rosé It Forward. - Beverage Industry

Beverage companies continue to create new campaigns to engage consumers

November 21, 2018
As health and wellness continues to be a big topic, POM Wonderful released a new campaign showing the benefits of its products. SodaStream built the "Holy Turtle," a 1,000-fot floating unit that collects plastic pollution.
Read More
Pepsi Tailgate Tours - Beverage Industry

Beverage companies create new social media campaigns to coincide with fall events

October 17, 2018
Smirnoff Vodka launches a new media campaign, PepisCo celebrates this football season, Spotify launches a new podcast in partnership with New Amsterdam Vodka, Virgil's Handcrafted Sodas found its genius and The NPCF releases its craft beer.
Read More
Upslope Brewing Co's Backcountry Tap Room - Beverage Industry

Beverage companies go full-swing into fall

October 17, 2018
Upslope Brewing Co. hosted its fourth annual Backcountry Taproom experience, Abbeville Press released Tea Sommelier: A Step-by-Step Guide and Mama Lion introduced a Moët & Chandon Champagne vending machine.
Read More
HOTSHOT Canned Coffee - Beverage Industry

Beverage companies create new social media marketing campaigns

HOT Canned Coffee announced its products are now available through Amazon
September 19, 2018
HOT Canned Coffee announced its HOTSHOT hot coffees and hot chocolates are now available through Amazon.com. Dos Equis, the Official Beer Sponsor of the College Football Playoff, announced text message sweepstakes and Tampico Beverages is giving contest winners $100 Netflix giftcards. Kona Brewing Co. launched an exclusive campaign to send one lucky winner to Hawaii and PepsiCo announced a four-year partnership with its Pepsi MAX brand and European music festival Tomorrowland.
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Keurig Green Mountain announced the release of a new K-Café Single Serve Coffee, Latte & Cappuccino Maker. - Beverage Industry

Beverage companies wrap up the summer-season with their latest marketing campaigns

August 17, 2018
Unibroue debuted a new limited-release Belgian-style, fruit-flavored wheat ale, Keurig Green Mountain announced the release of a new K-Café Single Serve Coffee, SLRRRP debuted new alcohol-infused gelatin shots.
Read More
Demi Lovato - CORE Nutrition - Beverage Industry

Beverage companies continue to celebrate summer with new interactive campaigns

July 16, 2018
Several beverage brands have announced new marketing campaigns and products.
Read More
Luka Sabbat

Evian launches new creative ad campaign

Bottled water brand invites consumers to hashtag #Liveyoung
July 10, 2018

Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.


Read More
National Honey Board

National Honey Board to host Honey Spirits Competition

Nine alcohol categories featuring honey to be judged in inaugural competition
July 3, 2018

The National Honey Board, Longmont, Colo., announced that it is hosting its first Honey Spirits Competition aimed at recognizing distillers who use honey in their products.


Read More
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