Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Marketing

Astral Tequila announces campaign featuring Jonathan Goldsmith

Natural Light giving a way $1M for college loan debt

Astral Tequila announced This Calls for Tequila, a new marketing campaign featuring Jonathan Goldsmith - Beverage Industry
Astral Tequila announced This Calls for Tequila, a new marketing campaign featuring Jonathan Goldsmith.
March 16, 2018

For legendary moments

Astral Tequila announced This Calls for Tequila, a new marketing campaign featuring Jonathan Goldsmith bending a spoon with his mind, holding his breath for one hour, becoming the namesake of the sun and receiving “Best Actor” for a movie not yet released, among other legendary moments. The 10-spot video campaign marks Goldsmith’s first large-scale advertising appearance since his role as The Most Interesting Man in the World, the company says. This Calls for Tequila will encourage consumers to choose Astral for every celebration as well as life’s best, most unexpected and legendary moments, it says. The campaign will utilize a mix of traditional and social media platforms throughout 2018.

Fresh beer on tap

Heineken USA introduced Blade, a compact table-top draft system that enables smaller-volume accounts to boost their beer profits, the company says - Beverage Industry

Heineken USA introduced Blade, a compact table-top draft system that enables smaller-volume accounts to boost their beer profits, the company says.

To make it easier for on-premise accounts with a lower beer volume to deliver a premium draft beer experience, Heineken USA introduced “Blade,” a new, compact table-top draft system that enables smaller-volume accounts to boost their beer profits, the company says. Heineken’s proprietary BrewLock system pushes air between multiple layers within an 8-liter disposable PET keg, squeezing the inner wall and driving the beer out with only the natural carbonation that already is in the beer. Blade requires no keg deposit, line cleaning or carbon dioxide. “The unique Blade system guarantees fresh draft even when you only serve a couple of glasses a day, or a week,” said Cormac McCarthy, project lead for Blade at Heineken USA, in a statement. “Blade is hassle free and fits almost anywhere. Just insert [the] spout, pre-cool the top loading keg, turn on the power and you’re good to go.”

College debt relief

Natural Light announced a giveaway of $1 million to help pay down college loans - Beverage Industry

Natural Light announced a giveaway of $1 million to help pay down college loans.

College loans get you in the door, but college debt ruins the party. Natural Light wants to change that by giving away $1 million to pay down loans so that graduates can hold on to their memorable college stories. Actor and former University of Iowa and New York University student Jake Johnson has teamed up with Natural Light to help spread the word about the giveaway. Using last month’s Super Bowl as a platform, Natural Light brought attention to the country’s $1.4 trillion college debt by airing the brand’s message in 10 cities with large universities. To enter for a chance to win, consumers can post a video explaining their inspiration for going to college, include the green tab found on all cans inside limited-edition 36-packs in the video, and use the hashtags #NattyStories and #Contest when posting to social media. The contest runs until May 6. The company will select 25 winners who each will receive $40,000, it says.

At-home smoothie service

Project Juice launched a new subscription-based program to bring the smoothie bar to consumers’ kitchens - Beverage Industry

Project Juice launched a new subscription-based program to bring the smoothie bar to consumers’ kitchens.

Project Juice launched a new subscription-based program designed to bring the smoothie bar to consumers’ kitchens via an at-home smoothie program. The new line of Sub-Zero Superfoods are organic superfood smoothies and bowls that arrive at consumers’ doorsteps frozen and ready-to-blend — just add liquid, the company says. The fruit, green and protein smoothies are available in six varietals, including Acai Chia, which combines blueberries, banana, strawberries, raspberries, wild-harvested acai, chia seeds and goji berries for a sweet and tart smoothie that supports digestion; Avocado Orange, which is creamy with the zing of citrus; and Coffee Collagen, which features cold-brew coffee blended with banana, gluten-free oats, collagen peptides, dates, cacao nibs, MCT oil and cinnamon, the company says. Superfood bowls are available in Acai Banana and Kale Mango.

Saving trees

In a program with the National Forest Foundation, Hood River Distillers will donate 50 cents for every bottle of Trail’s End Straight Bourbon Whiskey sold during 2018 - Beverage Industry

In a program with the National Forest Foundation, Hood River Distillers will donate 50 cents for every bottle of Trail’s End Straight Bourbon Whiskey sold during 2018.

On behalf of its Trail’s End Straight Bourbon Whiskey brand, Hood River Distillers announced a program with the National Forest Foundation to support the reforestation of native trees, which were damaged during the 2017 fire season. For every bottle of Trail’s End sold during 2018, Hood River Distillers will donate 50 cents to the National Forest Foundation’s Trees of US program, with a minimum donation of $5,000 going to support the planting of 5,000 trees in the Pacific Northwest, the company says. “More than merely appreciating the natural beauty of our forests and natural resources, native hardwoods such as the Oregon Oak are vital to the DNA of Hood River Distillers and our brands,” Senior Brand Manager Casey Armstrong said in a statement. “… Our partnership with the National Forest Foundation gives us an exceptional opportunity to improve the forest habitat for native trees like our prized Oregon Oak to restore their strong footing in the Pacific Northwest.”

Uncaging the dog

Tiger Beer debuted new artwork celebrating the 2018 Lunar New Year, Year of the Dog - Beverage Industry

Tiger Beer debuted new artwork celebrating the 2018 Lunar New Year, Year of the Dog.

Tiger Beer uncaged celebrations for the 2018 Lunar New Year through retail and on-premise programming and artwork celebrating the Year of the Dog. The brand debuted new artwork that tells a story celebrating the old and the new in order to reignite the appreciation and understanding of traditions, the company says. The new artwork, which was featured on Tiger Beer packaging for a limited time, was created by Singaporean artist Dawn Ang, who is known for her bold focus on creative storytelling and transformed 2,000 red envelopes into a 3-D Lunar New Year story featuring traditional icons, it says. Along with the limited-edition packaging, the company released custom-designed retail and on-premise point-of-sale materials to engage legal-drinking-age consumers, it adds.

Drink your juice

Suja Life LLC is encouraging consumers to drink plants with a new digital ad about their natural power. The video titled “Drink Plants” highlights how Suja juices are organic, cold-pressed and as close to nature’s pure energy as juice can get, the company says. The ad shows people loving organic plants and produce in various ways while a female voice raves about their appeal with the tag line “Drink plants. Take their power!” “At Suja, we have an irrational love for plants,” said Greg Rose, vice president of marketing, in a statement. “Some people have bedroom posters of athletes or musicians, but we have posters of celery and wear pineapple pajamas. So it was only natural to make a video about our obsession.” In addition to the video, real-world campaign executions this year will include a living plant wall and billboards that invite consumers to spread the plant love with actual seeds that they can plant.

Slap-shot partnership

PepsiCo, the National Hockey League Players’ Association (NHLPA) and the NHL announced a multi-year extension of their North American partnership, securing its place as one of the largest partnership agreements in league history, the company says. Through the sponsorship, PepsiCo maintains access to robust activation and heightened exclusivity around promotional opportunities, it says. Enhanced strategic customer marketing and partnerships are an integral part of the agreement as well. During the 2018 season, Pepsi Zero Sugar will activate during the NHL Winter Classic and NHL Stadium Series, it says. PepsiCo brands also will continue to be integrated into NHL media assets and will have a strong presence around major league events, it adds.

KEYWORDS: bourbon Heineken USA juice smoothies PepsiCo tequila

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Carbonated Soft Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

July 15, 2025

Understanding the Best Material Type for Your Conveyor Systems

Leveraging decades of beverage production expertise, join Regal Rexnord’s Jeremy Fryman, Beverage Industry Marketing Manager and Tom Eure, Senior Account Executive as they dive into the landscape of plastic conveyor belt materials on the market and how to select the proper material type by application.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Gin and Tonic Kit

    Damrak Gin, Q Drinks release gin and tonic kit

    See More
  • Moretti x Bocce Campaign

    Birra Moretti announces relaunch of Bocce Ball program

    See More
  • Absolut America

    Absolut rolls out a new limited-edition bottle

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing