Birra Moretti announces relaunch of Bocce Ball program
Two Italian classics return for the summer
Birra Moretti, a brand of Five Points Trading Co., White Plains, N.Y.,, has teamed up with Bocce for the second year in a row. The program, Veni, Vidi, Bocce, encourages consumers to come together and enjoy these two great Italian classics with friends, family, and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this summer, the company said.
“This summer, we are building on the successful launch of our 2017 Bocce program in a big way,” said Amberly Hilinski, senior brand manager for Birra Moretta, Five Points Trading Co., in a statement. “Through increased event and Bocce league sponsorships, consumer sampling and on-premise support (where legal), our 2018 activation will amplify excitement and participation at Bocce tournaments and special events, as well as at participating retail and on-premise accounts throughout the country.”
To initiate Veni, Vidi, Bocce, Birra Moretti, The Official Unofficial Beer of Bocce, is sponsoring an expanded list of events and local tournaments in 2018, the company says. These events include the Chicago Gourmet, Taste of Italy L.A/IAMLA, and Tampa’s Festa Italiana.
In addition, the brand is expanding its league sponsorships with Major League Bocce in Boston; Austin, Texas; Pittsburgh; and Cleveland. It also is expanding partnerships with the American Bocce Co. in Chicago and Austin, Texas, it adds.
Moretti will be returning to sponsor the Vigilucci Beach Bocce World Championship July 14 in San Diego.
On-premise, custom scoreboards, tote ball kits, custom table tops, coasters, and key chains will be available to elevate the consumer experience and encourage patrons to join in the fun of a friendly bocce competition with a cold Birra Moretti, the company says.
As retail, POS materials along with bocce kit display enhancers will invite consumers to choose Birra Moretti and bocce to enhance their social gatherings whether at home or other outdoor locations, it adds.
“Birra Moretti is crafted in appreciation of timeless Italian culture and traditions,” Hilinski added. “We are thrilled to expand on the success of our program in 2017 year and celebrate our partnership with bocce again this year.”