Astral Tequila announced This Calls for Tequila, a new marketing campaign featuring Jonathan Goldsmith bending a spoon with his mind, holding his breath for one hour, becoming the namesake of the sun and receiving “Best Actor” for a movie not yet released, among other legendary moments. The 10-spot video campaign marks Goldsmith’s first large-scale advertising appearance since his role as The Most Interesting Man in the World, the company says. This Calls for Tequila will encourage consumers to choose Astral for every celebration as well as life’s best, most unexpected and legendary moments, it says. The campaign will utilize a mix of traditional and social media platforms throughout 2018.
Heineken USA introduced Blade, a compact table-top draft system that enables smaller-volume accounts to boost their beer profits, the company says.