Just in time for National Root Beer Float Day (Aug. 6) Small Town Brewery, Wauconda, Ill., and Graeter's Ice Cream, Cincinnati, have teamed up to create the ultimate "adult" float featuring the brewer's Not Your Father's Root Beer and Graeter's craft ice creams.
Through the partnership, the first of its kind for both Small Town Brewery and Graeter's, special discounts will be offered for the combined purchase of Not Your Father's Root Beer and Graeter's Ice Cream.
Graeter's Ice Cream artisanal ice cream, which uses French Pot freezers, comes from a production process that has remained untouched throughout its 145-year history, including the individual hand packing behind each pint, it says. This passion for quality and devotion to heritage parallels that of Small Town Brewery, making this a partnership of like-minded craft brands who maintain their roots and provide quality products to their customers, the companies say.
Small Town Brewery also strives for artisanal excellence, and this mission has fueled the creation of Not Your Father's Root Beer, Not Your Father's Ginger Ale, and Not Your Father's Vanilla Cream Ale, it says. Consumers are encouraged to experiment with the vast selection of Graeter's flavors to generate the perfect ice cream float.
"Ice cream floats are part of the American culture; they're iconic and delicious," said Tim Kovac, founder and brewmaster at Small Town Brewery, in a statement. "We found that Graeter's Ice Cream best complements the taste of our brews and this new partnership helps further Small Town's goal of providing classic American flavors and combinations."
Not Your Father's Root Beer/Graeter's Ice Cream purchase discounts (vary by state):
· $1 IRC off 1 pint of Graeter's
· $3 IRC off 2 pints of Graeter's & 1 6-pack or larger of Not Your Father's Root Beer
· $4 ibotta MIR off 2 pints of Graeter's & 1 6-pack or larger of Not Your Father's Root Beer
Beer-drinkers and ice cream-eaters also can memorialize their personalized ice cream float creations via Small Town's Floats on Floats summer program. Floats on Floats is Small Town Brewery's social media campaign, which encourages customers to take their float from the bar to the water. Using a custom Not Your Father's lounge float as a backdrop, people can share their beer and ice cream combos by tagging images with hashtags #FloatsOnFloats, #NotYourFathers and #GRAETERS and posting their “sip and swim” experiences across media platforms.
Small Town Brewery and Graeter's Ice Cream also will be releasing special, regionalized float recipes to dovetail with the promotion, which will continue through Aug. 31. The Small Town Floats on Floats summer program continues through the beginning of September.