Each year, Budweiser, a brand of St. Louis-based Anheuser-Busch, features one of its iconic Dalmatian puppies on its classic, festive cans. In 2020, Budweiser put a spin on this tradition by mocking up cans personalized with consumers’ four-legged friends on social media. This year, Budweiser is launching a casting call for one dog to be featured on Bud’s holiday cans.

Budweiser announced the contest on its Facebook page, which is among the ways that consumers can enter. Consumers can enter their dog by commenting on Budweiser’s Facebook post with a picture of their dog with the hashtag #PupweiserContest, posting a photo of their pup on Instagram with #PupweiserContest, or Tweeting #PupweiserContest with their dog’s photo, through May 8.

Bud’s expert panel of dog lovers will then sift through entrants to identify the final four, before the vote is opened to the public on Budweiser’s social channels between May 10-12 to select the dog that will be featured on the cans. 

While only one pup will get the ultimate honor, Budweiser wants all dogs to know how much joy they bring us. Bud is donating $25,000 to Pets & People Foundation, a nonprofit that offers pet-assisted therapy visits to people who could use some healing joy in their days. Additionally, because only one dog can be featured on the national cans, anyone can generate a mock-up of their dog on a Bud can by uploading their photo to us.budweiser.com/pupweiser.