This holiday season, Budweiser’s limited-edition holiday cans feature idyllic winter landscapes, the beloved Budweiser Clydesdales, and a Dalmatian puppy, as well as Wilson, an Ohio-based Saint Bernard and the winner of Budweiser’s 2021 “Pupweiser” contest.
Budweiser’s also kicking off its hunt for the next pup to be featured on the 2022 holiday cans. Through Dec. 15, consumers can enter their dog by commenting on Budweiser’s Pupweiser Facebook post with a picture of their dog, posting a photo of their pup on Instagram, or Tweeting with their dog’s photo, all with the hashtag #PupweiserContest. Plus, Budweiser is donating $1 for every Pupweiser entry, up to $25,000, to the ASPCA, a nonprofit organization dedicated to preventing cruelty to animals.
While only one dog can win the ultimate prize, anyone can generate an actual Budweiser holiday can complete with a custom label featuring their dog by scanning the QR code on Wilson’s can or going to us.budweiser.com/pupweiser and uploading their photo. Labels are available to purchase in packs of three for consumers 21+ at ShopBeerGear.com $15, while supplies last.
Budweiser 2021 limited-edition holiday 12-ounce cans are available anywhere Budweiser is sold through the holiday season.