This summer, Lipton Iced Tea, through the Pepsi Lipton Partnership at PepsiCo, Purchase, N.Y., is helping Americans take a moment to stop chugging and start sipping with the launch of Lipton Sunshine Pools. 

This summer, MTN DEW, a brand of PepsiCo, Purchase, N.Y., answers pleas from consumers everywhere with a surge of tropical Baja tastes, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party going, all summer long.

In honor of World Cocktail Day (May 11) and to give its fans something to cheer about from the comfort of their couch, Inter Miami CF (IMCF) — Miami’s favorite fútbol team — brought local fans and Scotch whisky-lovers the ultimate game day experience with the Haig Club IMCF Guava Mojito Cocktail Courier kit. 

Far Niente marks its decades-long commitment to exceptional winemaking in the heart of Napa Valley with the 40th anniversary release of the 2019 vintage of its Chardonnay. 

Finlandia Vodka recently announced a partnership with Living Lands and Waters (LL&W), an “industrial strength” river cleanup organization. 

STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can't follow all summer long.

Pepsi Bottling Ventures, through its Jimmy V vending machines, raised more than $180,000 for cancer research in 2020.

Grey Goose launched a campaign and film for Grey Goose Essences ― a new line of vodkas infused with real fruit and botanical essences. 

To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.

In May, AHA Sparkling Water issued a rallying cry with its first-ever ad campaign ― “Can I Get an AHA?” ― which will air live on TV, audio, social and streaming channels.