Dos Equis welcomed the return of college football with even more reasons to jump up, high-five and cheer every week by giving fans a “Dos of game day.” Through Jan. 20, 2022, Dos Equis beer drinkers and college football fans have the chance to win weekly prizes leading up to the Championship game on Jan. 10, 2022. The lucky grand-prize winner will take home the Ultimate Game Day entertainment set, which includes a home theater sofa and smart table. The Dos Equis College Football program drives engagement at point-of-sale (POS) by encouraging shoppers to snap a picture of themselves with Dos Equis and upload the photo to to enter the sweepstakes. Weekly prizes include LED signs and branded hats and T-shirts. The activation utilizes multiple touchpoints to drive consideration and trial through impactful branding, including retail theatre and eye-catching POS, the company says.