Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, announced the latest updates to its packaging as part of an overall brand refresh to maintain relevance with today’s consumer.

To remind drinkers to drink responsibly while maintaining a distance of six feet, Dos Equis unveiled a Seis-Foot Cooler, available for a limited time, when drinkers show proof of purchase of the imported Mexican beer.   

With warmer weather on the horizon, Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, has announced the release of limited-edition summer packaging. 

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns this college football season to up the ante as the Official Beer Sponsor of the College Football Playoff.

Combining two Mexican import beer brands in one festive promotion, White Plains, N.Y.-based HEINEKEN USA’s Dos Equis and Tecate are supporting the idea that Cinco is more than a just day on the calendar; it’s a mind-set focused less on tradition and more on having fun and celebrating.

White Plains, N.Y.-based Heineken announced that its imported Mexican beer, Dos Equis, is once again the Official Beer Sponsor of the College Football Playoffs. Each week from August through December, the brand is giving football fans and beer drinkers the chance to win tickets to the College Football Playoff National Championship game. Beer drinkers can expect Dos Equis to make the legendary a little more interesante this football season, as the brand will deliver fun and authentic content while giving the fans a chance to live once-in-a-lifetime experiences, it says. 

To help fans "Stay Thirsty" this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose "Game Day Over Everything."