Clausthaler, Andretti Autosport enter multi-year agreement

(Images courtesy of Radeberger Gruppe USA)

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. As part of the partnership, Clausthaler Non-Alcoholic becomes the Official Non-Alcoholic Beer of the No. 27 Andretti Autosport NTT INDYCAR SERIES entry. The Clausthaler logo will be featured on the No. 27 NAPA AUTO PARTS / AutoNation Honda, driven by Alexander Rossi. "Andretti Autosport has a long-standing history of winning and leadership, and we are thrilled that Clausthaler can be a part of their ongoing success," said Dave Deuser, chief executive officer of sales and marketing for Radeberger Gruppe USA, in a statement. "This is the largest partnership we've ever done for Clausthaler Non-Alcoholic, and we're excited about the opportunities this offers our sales team, our wholesale and retail partners to showcase the Clausthaler brand and the non-alcoholic category to a wider range of consumers."

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