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MarketingWine & Spirits

BACARDÍ rum debuts video remake of 'Conga'

Featuring Meek Mill and Leslie Grace, video include consumer submissions

Bacardi Conga
(Image courtesy of Bacardi North America)
March 4, 2021

Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da. Incorporating fan submissions from around the world, the rum brand is once again inspiring people everywhere to do what moves them through song and dance, with the new "Conga Feat. You" campaign. The "Conga" remake is a fresh twist on the hit 1985 single from Miami Sound Machine's Emilio and Gloria Estefan. "BACARDÍ is thrilled to reveal the first-ever remake of the global smash hit ‘Conga’ and official music video. Over the past month, we closely reviewed all the incredible fan submissions from around the world and incorporated a select number into the final music video alongside the artists," said Ned Duggan, global senior vice president for BACARDÍ rum, in a statement. "We've always seen music as such a powerful force in bringing people together, and as the world trended toward division and isolation this past year, we wanted to use music as a catalyst to bring people back together in a way that has never been done before. We can't wait for you to see it."

KEYWORDS: bacardi music partnership

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