Bacardi reworked its postponed 2020 BACARDÍ Legacy Global Final, a competition for a $5,000 grant, into a virtual final, which took place in June. The grant funded each competitor’s time to devise and develop a project or enterprise that supports the industry’s recovery, following the immense impact that the pandemic has had across the bartending world. The El Coco bartender grants, named after the iconic palm tree planted outside the first Bacardi distillery in Cuba that has come to symbolize strength and resilience, will be directly paid to each of the 2020 global finalists upon receipt of their project idea in order to “seed” their initiative and support its future growth. The competitors also were invited to bring their original “Legacy” cocktail to the world and compete for the global title in a virtual competition that was live streamed. The winner was announced June 30.
2020 BACARDÍ Legacy Global Final goes digital
July 2, 2021