Talking Rain Beverage Co., makers of Sparkling Ice, promoted its Purposeful Prizing Rewards Program through which consumers had the chance to give back to four charities as they redeem rewards points. Taking place from April and through June 30, consumers were prompted to register and upload their receipts to the Sparkling Ice Rewards site where they used their earned points to have Talking Rain donate to one of four nonprofit organizations: Juvenile Diabetes Research Foundation (JDRF), Together We Rise, Terrapass and Homes For Our Troops. The rewards points were then converted to dollars and contributed to children and families on behalf of the nonprofits, the company said in a statement.
Sparkling Ice creates Purposeful Prizing
July 1, 2021