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MarketingWine & Spirits

Johnnie Walker, perfume house D.S. & DURGA partner for Blue Label candle

Johnnie Walker candle
November 11, 2020

Johnnie Walker and perfume house D.S. & DURGA are allowing whisky and candle-lovers alike a chance to immerse themselves in the four corners of Scotland from their own homes with its BLUE LABEL candle. Available on counters at select retailers, including D.S. & DURGA stores and online at dsanddurga.com for a suggested retail price of $70, the candle turns the Johnnie Walker Blue Label Blended Whisky into an aromatic experience with notes of North Sea air, barley, fine oak casks, reindeer moss and peated whisky, the brand says. The candle also is available for purchase with a bottle of Johnnie Walker Blue Label on ReserveBar.com, while supplies last.

KEYWORDS: beverage marketing campaign Johnnie Walker Blue Label

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