Johnnie Walker unveiled it limited-edition bottle featuring a new blend: Johnnie Walker Blue Label Elusive Umami.
Crafted by Johnnie Walker Master Blender Dr. Emma Walker and world-renowned Japanese Chef Kei Kobayashi, this innovative blend encapsulates the enigmatic taste of umami, a Japanese word used to identify the “fifth taste,” a flavor that possesses mysterious qualities. In an exercise to decode the flavor, the duo, who are masters of their crafts, unlocked a balanced Blended Scotch whisky of sweet and savory flavors, with notes of blood oranges and red berries with sweet wood spice, a touch of smoked meat, a hint of salt and pepper with a long, sweet fruit finish, the company says.
“When we set out to create Johnnie Walker Blue Label Elusive Umami, it wasn't just a blending experience, but a gastronomic exploration,” Walker said in a statement. “Getting acquainted with the intensity of the umami flavor was the key to creating this exceptional Scotch Whisky. Best served neat with caviar to unlock the full depth of this unique sensory experience.”
Kobayashi, whose restaurant Kei, located in Paris, maintained its three Michelin stars in the 2023 release of the Michelin Guide added: “Umami possesses a mysterious quality that ignites our senses, revealing sumptuous taste, complexity and depth. Encapsulating that alluring flavor through Johnnie Walker Blue Label Elusive Umami allows you to immerse your palate in an exquisite Scotch Whisky of subtle richness.”
Julie Bramham, global brand director of Johnnie Walker, added: “This limited-edition release represents our commitment to push the boundaries of what’s possible in whisky ― and Johnnie Walker Blue Label Elusive Umami does just that. In partnering with Chef Kei to create this unique liquid, we’re driving intrigue and excitement to recruit a new generation of whisky lovers ― enhancing a traditional drinking moment to create an immersive experience that elevates all of the senses.”
Available while supplies last, Johnnie Walker Blue Label Elusive Umami releases Oct. 16 and has a suggested retail price of $400.
