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MarketingBeer

Vinyls for Good initiative supports hospitality industry

Mahou San Miguel helps those impacted by pandemic

Vinyls for Good
December 8, 2020

This season, Spanish beer company Mahou San Miguel launched Vinyls for Good, an initiative to support its hospitality sector clients in the United States and around the globe affected by the global pandemic crisis. The initiative consists of distributing the record to Mahou client establishments with all proceeds from sales kept by the participating bars and restaurants to aid in relief efforts.  For sale in more than 150 establishments, the record was developed in collaboration with NYHed Studio in New York and features two songs by the Spanish band Go Cactus.

KEYWORDS: imported beer On-Premise

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