With close ties to the Western sports community, Pendleton Whisky knows the challenges Western athletes are facing due to recently canceled events and fewer chances to ride for a paycheck. The “whisky of the Great American West” teamed up with athletes and personalities from the Professional Bull Riders, Professional Rodeo Cowboys Association, Women’s Professional Rodeo Association and Bullfighters Only in an effort to help the athletes impacted during these difficult times and to raise money for those who need it most. The whisky brand is donating $100,000 to the Western Sports Foundation’s Protect the Ride campaign. It also encourages others to honor the “True Western Tradition” by donating on Pendleton’s website, pendletonwhiskey.com, or purchasing a Pendleton Whisky bandana, with all proceeds going directly to the fund.