Pendleton Whisky donates $100K to Western sports community

Professional Bull Riders and Rodeo associations benefit from fund

With close ties to the Western sports community, Pendleton Whisky knows the challenges Western athletes are facing due to recently canceled events and fewer chances to ride for a paycheck. The “whisky of the Great American West” teamed up with athletes and personalities from the Professional Bull Riders, Professional Rodeo Cowboys Association, Women’s Professional Rodeo Association and Bullfighters Only in an effort to help the athletes impacted during these difficult times and to raise money for those who need it most. The whisky brand is donating $100,000 to the Western Sports Foundation’s Protect the Ride campaign. It also encourages others to honor the “True Western Tradition” by donating on Pendleton’s website, pendletonwhiskey.com, or purchasing a Pendleton Whisky bandana, with all proceeds going directly to the fund.

You must login or register in order to post a comment.

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.