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MarketingJuice & Juice Drinks

Me & the Bees CEO releases book about company, saving honeybees

15-year-old entrepreneur hopes inspires others to pursue their passion

Me and the Bees Book
August 5, 2020

Me & the Bees Chief Executive Officer Mikaila Ulmer has written her first book “Bee Fearless,” which was recently published by Penguin Random House. The 15-year-old lemonade entrepreneur and one of TIME Magazine’s Top 30 Most Influential Teens shares her wisdom for life and business. Described as part business guide, part memoir, the book outlines the company’s beginnings from when Ulmer was stung by a bee twice in one week at the age of four, to learning how important the endangered honeybees are to the ecosystem. Using her great-granny Helen’s flaxseed-honey lemonade recipe, Ulmer launched her lemonade company from her home in Austin, Texas, in 2009. After landing a deal with Daymond John on ABC’s “Shark Tank,” her lemonades now are sold in grocery stores across the country. Ulmer also founded the Healthy Hive Foundation, a nonprofit to further the mission of saving pollinators. “From running a multimillion-dollar business to making time for her schoolwork, Mikaila will awaken the go-getter in you,” John said. “Bee Fearless inspires us all to dream like kids and pair our passions with our purpose.”

KEYWORDS: beverage philanthropy campaigns lemonade women in the beverage industry

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