Dunkin’ Refreshers RV offers summer getaway prize
Sweepstakes will award 1 consumer a week-long trip in Dunkin’-branded RV
This year, many people have had to pump the brakes on plans for a summer getaway. Now, thanks to Dunkin’, Canton, Mass., Americans have a chance at that much-needed and much-deserved travel re-do, the company says. Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it adds.
Inspired by Dunkin’s new iced beverages, the Dunkin’ Refreshers RV features a bright, bold exterior in the brand’s signature pink and orange colors, with special Dunkin’-inspired décor and accessories inside, including a Keurig K-Mini Plus coffee maker with Dunkin’ K-Cup pods and a gift card for Dunkin’ Refreshers to stay running on Dunkin’ all week. Dunkin’ will deliver this truly custom vehicle to the winner on Sept. 20 for a private, week-long RV experience with their family, friends, or members of their quarantine crew.
To enter, Dunkin’ fans can visit Dunkin’s Instagram Stories to share their road to refresh plan, including who from their quaranteam they will bring along, using the hashtag #DunkinRefreshSweepstakes, now through Aug. 16.
The RV Industry Association estimates 46 million Americans will take an RV trip in the next 12 months, causing rentals and sales to skyrocket nationwide.
“People who have had their vacation plans canceled are looking for ways to break out of their familiar four walls and hit the reset button,” said Drayton Martin, vice president of brand stewardship at Dunkin’ in a statement. “Just like the feeling of sipping our Dunkin’ Refreshers, we hope a week away in this one-of-a-kind RV helps provide a much-needed mental and physical refresh.”
Dunkin’ introduced Dunkin’ Refreshers in June in two varieties: Strawberry Dragonfruit flavored and Peach Passion Fruit flavored. With fewer than 200 calories, Dunkin’ Refreshers are made with iced green tea, flavored fruit concentrate and B vitamins.
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